Vehicles

How The New BMW 7 Forecasts The Future of Luxury Cars

Posted on June 22, 2015

BMW has unveiled its sixth generation flagship luxury sedan which the automaker says represents the ‘Future of Luxury.’ Historically the 7 Series has been a luxury and technology benchmark in its class but not without controversy. The fourth generation’s super complex iDrive system and Bangle butt styling sparked fires in the press but the model sold in record numbers. Although viewed as too radical by many in the industry, elements of the E65-68 of that era eventually ‘inspired’ design and technology features on many competing luxury sedan models.

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