Vehicles

American Motor Products Expands Product Line With Michelin

Posted on February 2, 2015

SAN DIEGO, Calif. -- American Motor Products (AMProd) has partnered with Michelin to bring a unique National Fleet Discount Card designed specifically for the People Mover segment of the tire business.

Limousine, taxi, para-transit and now motorcoach and bus fleet operators across the country can now obtain limousine, taxi, car and SUV tires, through authorized local Michelin Dealers and get discounted national fleet account pricing. Commercial fleet ambulance, service truck, bus and truck tires are available as well.

The BFGoodrich Truck and Bus tire line has been added to AMProd’s portfolio of products. This will allow AMProd to compete for the tire business of fleets with the largest buses and motorcoaches on Michelin’s behalf with a full portfolio of Michelin, BFGoodrich, and Michelin Re-Tread (MRT) products, as well as Uniroyal for the car and light truck market. AMProd also will be working to make the sales a round trip for Michelin tires by returning cores to be used for retreads with all of its clients.

First conceived as a solution for the limousine industry, AMProd partnered with Michelin in 2013 to bring a direct program through Michelin’s B2B solution for the stretch limousines, Town Cars, and small buses under its TCAR program. In early 2014, with initial success for small vehicles, Michelin added the Truck program to AMProd’s portfolio to service the larger vehicles in limo and coach fleets. Then, in early 2015, it added the BFGoodrich and MRT programs.

In the year and a half of the AMProd National Fleet Discount Card Program, more than 400 companies have signed on to participate in the People Mover fleet program. With mostly limousine companies in the early months, AMProd is expanding its reach into the taxi, paratransit, and motorcoach industries. With more than 3,000 tires delivered in the first full year, the expectation is to grow significantly in 2015.

In addition, AMProd is expanding with an East Coast office opening January 2015 to service its Eastern seaboard clients. Information: Dave Ward, executive vice president of business development, (619) 905-9780.

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