ABOUT PHOTO: A profile in luxury chauffeured bliss.
SUMMARY: The chauffeured transportation industry’s leading SUV gets the most points in AutoPacific’s 2011 Vehicle Satisfaction Awards.
DETROIT — The Cadillac Escalade ranked first among all models in AUTO PACIFIC’S 2011 VEHICLE SATISFACTION AWARDS and topped the Luxury SUV segment for the fourth consecutive year.
The ranking is based on more than 68,000 surveys completed by owners of new cars and light trucks in the U.S. in the first quarter this year.
“It’s especially gratifying to be honored by AutoPacific’s Vehicle Satisfaction Awards because they’re chosen by owners,” said Don Butler, vice president for Cadillac marketing. “Escalade’s consistent strong showing in these awards is a testament to its ability to deliver what customers want in a luxury vehicle.”
AutoPacific’s research measures owner satisfaction across specific areas such as comfort, safety and the overall purchase/lease experience. AutoPacific is an automotive market research and consulting firm that publishes a variety of studies annually on the industry.
In the chauffeured transportation industry, operators have told LCT Magazine that the Escalade ESV is the most popular high-end SUV among chauffeured clients, and that it’s pricing level can command one of the highest profit margins in the industry.
Cadillac reports the following sales/deliveries figures for ALL Escalade models, both consumer and fleet. About 10% of total amounts were sold to the professional vehicle industry, which includes livery, limousine, and funeral markets:
• 2006: 22,805
• 2007: 97,263
• 2008: 51,268
• 2009: 23,949
• 2010: 21,809
GENERAL CADILLAC INFORMATION
CADILLAC PROFESSIONAL VEHICLES WEBSITE
Sources: Cadillac Professional Vehicles; Martin Romjue, LCT Magazine