FORD Official Says Major Vehicle Announcement Coming Soon

Posted on September 15, 2010 by LCT Staff - Also by this author - About the author

The successor livery vehicle to the Lincoln Town Car will be formally unveiled before the end of the month.

LOS ANGELES — A Ford manager told California operators Tuesday night that the next-generation Lincoln livery vehicle will finally be disclosed to the chauffeured transportation industry in about 10 days.

“I would love to make the announcement to you tonight, but I can’t,” said Craig Cannons, commercial business manager of the Los Angeles and San Francisco regions for the Ford Motor Co. “I have to wait until the formal announcement is made.”

Cannons spoke briefly to the Summer Expo meeting of the GREATER CALIFORNIA LIVERY ASSOCIATION held at a restaurant near the Los Angeles International Airport. “Ford is dedicated and committed to the livery industry 100%,” Cannons said.

Ford disclosed in early 2008 that production of the Lincoln Town Car would be discontinued. Last year, the company announced that 2011 would be the last model year for the Lincoln Town Car and the six-inch extended version, the Lincoln Town Car Executive L.

Following Cannons’ remarks, Steve Wood, vice president of SOUTH BAY FORD LINCOLN MERCURY near Los Angeles, spoke about the specific Lincoln livery vehicle model that will succeed the Town Car.

LCT Magazine will not publish the name of the livery vehicle model until Ford formally announces it to the industry.

Ford Motor Co. has scheduled a Livery Vehicles Forum at 2 p.m. Wednesday, Sept. 29 during the LCT Leadership Summit at the Fairmont Chicago Millennium Park Hotel. Ford fleet and livery managers Gerald Koss and Brad Roney will discuss the future of Ford’s limousine/livery vehicles.

The announcement of the new livery vehicle could be made either at the forum or in the days beforehand, given the estimated “10 day” timetable referenced by Cannons last night [Sept. 14].

Brad Roney recently took over responsibility for the limo-livery business, which had been directly managed by Jeff Nichols since 2008. Nichols will retain his responsibility within the North American Fleet, Lease and Remarketing Operations (NAFLRO) division of Ford Motor Co. as global fleet manager. He will work on expanding Ford’s capabilities in commercial fleet worldwide.

In a related matter, Barbara Papp, the commercial livery manager at STAR AUTO GROUP in Glendale, Calif., told the GCLA members that orders for the 2011 Lincoln Town Car Executive L can be taken through March 2011, and that the final model year of the vehicle will be produced until Aug. 30, 2011.

— Martin Romjue, LCT Magazine

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