DETROIT — Cadillac has topped two categories in the Kelley Blue Book 2009 Brand Image Awards, winning the Best Comfort Brand category and Best Interior Design category.
The 2009 Brand Image Awards recognize automakers for their outstanding achievements in creating and maintaining brand attributes that best capture the attention and enthusiasm of the recently surveyed 12,000+ new vehicle buyers.
In the world of professional vehicles, Cadillac brings more than 100 years of iconic design, engineering, and technology that sets the standard among luxury chauffeured vehicles. For the chauffeured transportation industry, Cadillac offers the DTS, DTS-L, Escalade, Escalade ESV, and Escalade Hybrid.
“Luxury consumers want it all — everything from dramatic design, to incredible performance, to fuel-saving technology and hand-crafted interiors,” said Ray Bush, marketing/program manager for Cadillac Professional Vehicles.
The Cadillac cabin is a sanctuary on the road. Generous use of sophisticated materials and fine craftsmanship create a luxurious interior and a host of noise-reduction measures that give the cabin the hush of a fine hotel lobby.
Comfort comes in many forms, including peace of mind. Operators who purchase Cadillac sedans, limousines and Escalades are backed by an exclusive set of owner privileges — GM Bumper-to-Bumper Limited Warranty, Professional Vehicle Protection Plan (PVPP), 24-hour roadside service and more.
“Cadillac conservatively estimates that nearly two million people travel in Cadillac professional vehicles each year,” Bush said. “That’s two million potential customers for Cadillac retail products.”
Source: Cadillac Professional Vehicles