Vehicles

Lincoln Plans New Luxury Sedan Before 2020

Posted on September 29, 2014

DEARBORN, Mich. — Ford Motor Company on Sept. 29 outlined its 2020 vision, which includes plans to substantially increase its global vehicle sales and automotive operating margin, and achieve more balanced geographic profitability.

By 2020, Ford projects annual global sales to increase 45% to 55% to about 9.4 million units. Its automotive operating margin is projected to improve to about 8% during the same period, with a long-term target of 8% to 9%.

[From LCT (bold emphasis added): Buried deep in the Official Ford press release here, is this paragraph of interest to the limousine industry: "Most of Lincoln’s growth will come from China, where the brand debuts this year with the MKZ sedan and new MKC luxury utility vehicle. The MKZ and MKC are the first of four new vehicles Lincoln plans to introduce globally by the end of 2016. The MKX midsize crossover will launch next year, and an all-new full-size sedan will follow soon after. Additionally, Lincoln plans to add two new entries to its lineup by 2020, offering customers a wider range of luxury options.

Detroit News article here

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