Vehicles

GM To Spin Cadillac Brand Into Separate Business Unit

Posted on September 23, 2014

The Cadillac Elmiraj Concept at its unveiling last year at the Pebble Beach Concours d'Elegance near Monterey, Calif. The four-seat rear-wheel drive grand coupe is believed to have design cues for the coming new Cadillac flagship sedan. (Photo: Cadillac)
The Cadillac Elmiraj Concept at its unveiling last year at the Pebble Beach Concours d'Elegance near Monterey, Calif. The four-seat rear-wheel drive grand coupe is believed to have design cues for the coming new Cadillac flagship sedan. (Photo: Cadillac)

[UPDATE 5:10 p.m. ET: Top-End Cadillac Sedan To Be Named CT-6].

NEW YORK – As part of the continued expansion of Cadillac, General Motors announced Sept. 23 a strategic realignment that will establish the flagship brand as a separate business unit. In addition, the new Cadillac organization will expand to New York with a new global headquarters opening in 2015.

The realignment affirms Cadillac’s importance to GM’s strategy. Creating a new Cadillac business unit enables it to pursue growing opportunities in the luxury automotive market with more focus and clarity.

“With the relentless upward repositioning of successive new-generation Cadillac products, the next logical step is to provide Cadillac more freedom to cultivate the brand in pursuit of further global growth,” said GM President Dan Ammann.

Official Cadillac press release here

USA Today article here

Bloomberg/BusinessWeek article here

Cadillac Professional Vehicles website here

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