Vehicles

Chrysler's RAM Brand Brings Versatile, Lighter Van To Industry

Posted on August 27, 2014 by - Also by this author - About the author

TORRANCE, Calif. — Chrysler Group's RAM Brand recently showcased an (11 + driver) passenger van at LCT offices, presenting it as a viable option for shuttle and group transportation.

The RAM 2500 Promaster Van combines enough refinements and efficiencies to make it competitive with the Ford Transit Van, which officially entered the chauffeured transportation market this year. Both the Promaster and the Transit are lower priced alternatives to the Mercedes-Benz Sprinter Van, which has dominated the upscale luxury large van market in the limousine industry.

LCT background article: Transit, Sprinter Vie For Chauffeured Market

Bob Hegbloom, President and CEO of RAM Trucks, introduced the passenger version of the RAM 2500 Promaster Van to a team of editors from Bobit Business Media, Thursday, Aug. 21, 2014, in Torrance, Calif. Photos by Vincent Taroc/BBM
Bob Hegbloom, President and CEO of RAM Trucks, introduced the passenger version of the RAM 2500 Promaster Van to a team of editors from Bobit Business Media, Thursday, Aug. 21, 2014, in Torrance, Calif. Photos by Vincent Taroc/BBM


The 2014 ProMaster is available in two roof heights, three wheelbases, and four body lengths. The model on display last week features an extended 159-in. wheelbase, a 101-in. height, a 3.6-liter, Pentastar V6 engine with 6-spd. automatic transmission and 280 hp, front-wheel drive and a 24-gallon fuel tank. The model on display, which included a customer preferred package, was priced at $37,175, with a base price of $32,875.

The gross combined weight rating (GCWR) for the 3.6-liter V-6 is 11,500 pounds, and 12,500 pounds for the 3.0-liter I-4 EcoDiesel. A unibody structure offers stability and strength from front to rear, a reinforced plenum area for optimized engine packaging, and “truer” tuning of chassis systems and related hardware when compared to more common body-on-frame applications.

The combination of front-wheel drive and unibody frame architecture makes it significantly lighter than the competition. RAM promotes the Promaster as versatile, reliable, economical and heavy-duty.

“We understand the vehicle has to be on the road day in and day out, and make enough money day in and day out,” said Bob Hegbloom, President and CEO of RAM Trucks in Auburn Hills, Mich. “You have to deliver on the capability.” Hegbloom spoke to editors from LCT Magazine and companion fleet magazines during the vehicle demo Aug. 21 in the parking lot of the magazines’ parent company, Bobit Business Media.

The 2014 RAM 2500 Promaster Van can seat 11 passengers plus the driver. The durable, economical van is ideal for hotel and airport shuttle runs.
The 2014 RAM 2500 Promaster Van can seat 11 passengers plus the driver. The durable, economical van is ideal for hotel and airport shuttle runs.
 
Hegbloom pointed out several attributes of the Promaster that would be of interest to limousine operators:

  • A passenger step-in height of 21-inches off the ground, nine inches lower than competitors.
  • FWD reduces the overall weight of the vehicle, generates better traction, and enables all major mechanical and engine parts to be located from the front seats forward.
  • Glazed shuttle-style windows for better viewing and tinted protection.
  • Adjustable recline on passenger seats, with center and aisle armrests.
  • 12V rear auxiliary power outlet and media input hub
  • Tight sedan-like turning radius ideal for crowded, narrow urban streets.
  • A three-piece outwardly sloping front-end that can easily be repaired after any fender-benders. Headlamps are positioned above the impact zone.
  • Independent bi-link rear suspension, which stops the shocks and road noise.
  • A Chrysler upfit facility is located next to the Saltillo Van Assembly Plant in Saltillo, Mexico, allowing for customization options that can be added right after the vehicle is built.
  • 49% resale value after a two-year lease
  • 5-year, 100,000 mile powertrain warranty

The 2014 RAM 2500 Promaster Van is available in two roof heights, three wheelbases, and four body lengths. It has glazed, tinted windows and a low entry height for a professional chauffeured look.
The 2014 RAM 2500 Promaster Van is available in two roof heights, three wheelbases, and four body lengths. It has glazed, tinted windows and a low entry height for a professional chauffeured look.

Fiat Connections
Ram Truck is tapping into Fiat Professional, one of the largest producers of commercial vehicles in the entire world, offering more than 110 years of experience. That knowledge will help Ram Truck enter new segments and expand its product line. The new 2014 Ram ProMaster is based on the front-wheel-drive Fiat Ducato, which is the most popular full-size van in Europe. The 2013 Ram ProMaster is the Company’s first shared truck collaboration with Fiat Professional.

The Fiat Ducato is now in its third generation with more than 4.5 million sold worldwide. The Ducato platform offers Ram a proven, award-winning workhorse with a combination of durability, value, efficiency, and capability. Additionally, the ProMaster is the only offering in its competitive set to provide both a chassis cab and cutaway from the factory.

LCT Photo Gallery Of RAM Promaster Van

View comments or post a comment on this story. (1 Comment)

More News

Here's How Uber's Self-Driving Cars Look And Run

The Pittsburgh pilot is meant to help the TNC suss out exactly how much information to share so riders feel comfortable.

Heavy-Duty Lexus SUV Limo Fit For A President

Vehicle Pick of the Week: Battisti Customs has built a vehicle that can withstand anything that comes its way, including bullets.

Luxury Sedan Battle: Audi A8 Vs. BMW 7 Series

Which deserves the title of best vehicle for your buck?

BMW 7 Series Named Professional Driver Car Of The Year

The vehicle was commended for its “unrivaled mix of comfort, driver satisfaction, and outstanding features."

CT6 Plug-In Hybrid Wants To Make Livery Mark

The price of Cadillac's vehicle will start at about $76,000 (before federal and state tax rebates) when it goes on sale in Spring 2017.

See More News

Facebook Comments ()

Comments (1)

Post a Comment

Submit

Blogs

See More

See More

See More

See More

LCT Store

LCT Magazine - December 2016 $12.95 GLOBAL/INTERNATIONAL ISSUE COVER STORY: * The Coolest Operators on the Planet * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close