Vehicles

San Diego Operation Adds 15 BMW 740Lis To Fleet

Posted on June 20, 2014 by

From (L to R): Friedel Green of BMW El Cajon, Marco Schneider of BMW North America, Ron Mangseth BMW General Sales Manager, Dale Theriot and Rick Brown, co-owners of La Costa Limousine.
From (L to R): Friedel Green of BMW El Cajon, Marco Schneider of BMW North America, Ron Mangseth BMW General Sales Manager, Dale Theriot and Rick Brown, co-owners of La Costa Limousine.

CARLSBAD, Calif. — La Costa Limousine, a southern California-based operator with a 55 vehicle fleet, recently purchased 15 of the 2014 BMW 740Lis from the BMW dealership in El Cajon.

Friedel Green, livery sales associate for BMW El Cajon, was excited with the sale, celebrating it as a new entry for BMW into the chauffeur transportation market.

Rick Brown, president of La Costa, said the new BMW 7 series vehicles offer large cabin interiors and legroom that his clients like, while also having the curb appeal and luxe look of a premium chauffeur sedan. In BMW branding, the “L” in 740Li signifies a sedan with a longer wheelbase than a standard size sedan.

“We’ve been looking at our fleet for a while to replace our older Town Cars, and we’ve always had a luxury, higher-end type feel,” Brown said. “The BMW 7 delivers that quiet, safe, and comfy experience with similar legroom and trunk space of a Town Car.”

La Costa also runs Mercedes-Benz E250 mid-sized sedans, but Brown says some clients were unsatisfied with its smaller rear seating compartment, and now prefer the larger BMW 7 series. Greene has been building relationships with limo operators at the past few Greater California Livery Association events, and has noted that BMW corporate has stepped up its pursuit of the chauffeured transportation market.

Marco Schneider, key account and specialty sales manager at BMW, and La Costa general manager Darren Croasdale were present Wednesday as La Costa’s chauffeurs drove the vehicles off the lot.

The new vehicles are being put into service immediately, and Brown looks forward to how the BMW will impress La Costa clients. “We’re getting set up with these new cars, and they’re going to make Town Cars look ancient. This will really set us apart from the competition.”

— Tim Crowley, LCT senior editor

 

View comments or post a comment on this story. (4 Comments)

More News

Mercedes-Benz E-Class Gains New Smart Tech

The new version can process up to 450 voice commands while the system understands no fewer than 22 languages.

Luxury Carmakers Compete On Massage Points

Germans are pushing forward, with the latest 2019 Audi A8 doubling down on technology and luxury.

Continental, SUVs Lead Lincoln In Strong June Sales

The Lincoln-Continental easily doubled 2016 sales of the MKS sedan.

MCI To Open Sales, Service Center In San Francisco

The location will offer service, parts, and training facilities, along with new coaches and pre-owned coach inventory in Oct. 2017.

New Audi A8 Limo Offers Hands Free Driving

The longer wheelbase sedan is the first production car in the world to have been developed for highly automated driving, Audi says.

See More News

Facebook Comments ()

Comments (4)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - July 2017 $12.95 COVER STORY: * Why These Titans Work So Hard to Give it Away * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close