A few hundred guests in each city will be chauffeured in redesigned 2015 Escalades to three or four architectural sites, such as the One World Trade Center tower in New York and a modernist boathouse in Chicago designed by architect Jeanne Gang. Architects or designers picked by Cadillac marketing partner Architectural Digest will serve as tour guides.
Cadillac is getting on the arts and culture game that other luxury automakers have been playing for a while. Mercedes has its Fashion Week; BMW has its Art Car Collection; Lincoln has its, uh, wait, what’s Lincoln doing again? And now, Cadillac is taking over architecture with the Cadillac architectural tours that begin next month.
TheNewsWheel.com article here