Cadillac Concept Car Impresses Operators and Coachbuilders

Posted on April 1, 2003 by Neil Weiss, LCT staff editor

Built specifically as a concept car to showcase Cadillac’s current and future amenities and design qualities, the DTS ICON concept vehicle was well received at the 2003 LCT Show for its livery-friendly features and elegant profile.

Designed to “exceed nearly every imaginable expectation of demanding executives,” the sedan was approached on the show floor by operators looking for something a little different and by coachbuilders seeking innovative ideas.

Cadillac's DTS ICON concept vehicle was inspired by the amenities found in private jets and high-end luxury cars.
Cadillac's DTS ICON concept vehicle was inspired by the amenities found in private jets and high-end luxury cars.

Operators may have been disappointed to find out that the car is not scheduled for production, but a handful of coachbuilders took notice (and notes), seeking to incorporate what they saw into their own products.

“The biggest question I got from customers is ‘How much is the ear and where can I get one?’” said Cadillac’s Joe Pennington. “A few coachbuilders came over and spent some time in the car, with tape measures, examining things like how the reading tables were incorporated into the console.”

Built on a standard Deville platform, the ICON features heated (and cooled) front and rear seats and cup holders, keeping beverages and occupants at their desired temperature.

The car also features tri-zone climate control, allowing the rear compartment to be cooled or heated separately from the front.

Other rear compartment amenities include power- massage seats, reading tables, two 110-volt AC outlets and dual video entertainment systems.

All amenities are housed in an opulent interior of leather, sterling silver and burled eucalyptus.

Reportedly inspired by “the uncompromising amenities found in private jets and world-class luxury coach vehicles,” the ICON offers a highly focused vision of the luxury mobile office of the future.

Additional features include: tri-coat midnight silver body color with sterling silver-plated exterior accents, 19-inch sterling silver-plated AXIS wheels with Pirelli performance tires, a Bose premium stereo system, power open close trunk, remote vehicle starter and high-pressure pop-up headlamp washers with healed washer fluid.

Originally unveiled at the 2002 Specialty Equipment Market Association Show in November, the car was quickly noted for having “possible applications in the livery/corporate market,” Pennington said. “So we look it to the LCT Show. Plus, it’s kind of a neat car, and a lot of fun to look at.”

While the DTS ICON may never see mass production, its value, according to Pennington, has been a platform for demonstrating ideas in three dimensions for designers and consumers to evaluate. Even Cadillac’s own engineering teams have shown a great interest, Pennington said, adding that many of the features are expected to find their way into the sedans, SUVs and limousines of the future.

“Some folks thought it would make a great corporate car, others thought it would make a great armored car,” Pennington said. “People thought it made a great private car because the passenger in the back has his own entertainment system. One guy was a livery operator who’s about two hours from the airport. He thought it would be ideal for his fleet because his clients spend so much time in the car on the way to the airport.”

View comments or post a comment on this story. (0 Comments)

More News

Lincoln Continental Is Hypnotically Gorgeous

Vehicle Review: The new brand philosophy is built around "quiet luxury" — the idea is to express a premium attitude without shouting.

Why We Don’t Trust Driverless Cars Even When We Should

As Artificial Intelligence (AI) advances and deep learning matures, algorithms will run a greater share of our lives.

Lincoln Continental Unveiling Brings Out The Fan Club

South Bay Ford gives its fleet and retail customers an up-close look at the sedan that's creating a big buzz in the industry.

Clean, Classy Sprinter Perfect For Big Execs

Vehicle Pick Of The Week: This McSweeney Designs van is the way to go if you're trying to win corporate contracts.

2017 BMW 5 Series Lighter, Quicker, And Loaded With Tech

Product Review: The vehicle has an all-new iDrive infotainment system, with both a touchscreen and redundant physical controls.

See More News

Facebook Comments ()

Comments (0)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - October 2016 $12.95 COVER STORY: * Leverage Tech To Levitate Your Operations * *
LCT Magazine - September 2016 $12.95 COVER STORY: * How Do We Max Our Markets? * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close