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LAS VEGAS, Nev. — At the center of a vast trade show floor in March, visitors could enter a three-sided courtyard ringed with three of the most upscale buses available to the chauffeured transportation industry.
The Prevost (pronounced PRAY-VO) models consisted of an H3-45 luxury seated coach, a Volvo 9700 seated coach, and a H3-45 VIP customized corporate coach, provided by Chariots of Hire in Louisville, Tenn. The $1 million converted bus combined the best elements of a hospitality suite with a corporate office suite.
The expanded Prevost exhibit — the largest motorcoach display at a limousine industry trade show to date — signals the motorcoach builder’s serious foray into high-end luxury ground transportation with a brand that belongs in the club of OEM chauffeured luxury makes. With its focus on passenger comfort and interior amenities, Prevost products rank in the highest tier of full-size motorcoach manufacturing.
Prevost has been building conversion motorcoach shells since the 1980s for motor home recreationalists, touring entertainers, and VIPs needing mobile workplaces — three of the most upscale market niches in the motorcoach market. Pursuing the limousine market was a natural evolution.
Michael Power, Prevost director of marketing and commercial administration.
“This fit very well into what the limousine business is about,” says Michael Power, director of marketing and commercial administration at Prevost headquarters and motorcoach factory in Saint-Claire, Quebec. “It’s high-end, customer service oriented with a high-end product.”
Prevost has been fielding requests from operators in recent years for a motorcoach brand that fits the profile of a chauffeured fleet of luxury vehicle makes and models.
“We’ve seen great results and a lot of interest from operators who see the benefits of seated coaches,” Power says. “We know Prevost is renowned for its high-end products, no matter what the market.”
Since it was founded in 1924, Prevost has always focused on forward-seated passenger motorcoaches. It saw opportunity in the 1980s to develop a luxury motor home division that adapted commercial-level vehicles for custom luxury uses. Power refers to that manufacturing specialty as a “halo effect.”
“By having both key important markets, the limousine business is a segment where both come together,” Power says. “That’s where the fit comes in. It’s a segue from high-end motor homes to the high-end seated coaches we offer.”
About one fifth of Prevost coaches are built for the higher-end conversion market, and four-fifths for the seated coach market.