Vehicles

L-Series Success

Posted on March 1, 2002 by LCT Staff - Also by this author

Only on the market for two years, Lincoln?s L-series Town Car already accounts for approximately 90 percent of Ford?s livery sedan sales. The L-series Town Car is the six-inch stretch factory-produced by Lincoln. The vehicle has consistently received a positive response from the marketplace, according to several dealers across the nation. Now with the 2003 model set to make its debut, there is anticipation in the air.

Dawson Rutter, owner of Commonwealth Limousine Service in Boston, suspects that he had some of the first L-series Town Cars to come out of the factory in April, 2000.

?Since that time, I haven?t bought a regular Lincoln,? Rutter says. ?We?re going to load up on 2002s and we?ll be a fully L-car fleet at that point.? Rutter says that offering all L-series Town Cars gives his company additional prestige.

?We?ve had some positive customer feedback,? he says. ?But our commitment to the L-car is more based on our perception of what our customers think of us being able to provide the vehicles for them all the time. The new L-car is a tremendous value for us, in terms of our prestige with our customers.?

And servicing? ?Seamless and spectacular are the only words I can give you,? Rutter says. ?Lincoln backs up the product tremendously.?

The L-series offers comfort for its passengers and extra touches that make a difference for operators. ?We really felt that the L offered our customers the best amenities for their types of travel,? says Todd Stephens, senior vice president, operations for BostonCoach in Everett, Mass. ?The Lincoln L is really designed with the customer in mind ? like the ability to plug in a laptop and cell phone and charge them during the trip, and the ability to control the climate from the rear of the vehicle.?

BostonCoach is geared primarily toward the corporate traveler and 80 percent of its business comes from sedan work. ?That?s the backbone of our business,? Stephens says. ?And the L-series is unique in that, while it was designed with the customer in mind, the driver isn?t forgotten, either.? Adjustable foot pedals and power seats ensure that every driver will feel comfortable. ?From both perspectives that we look to please ? our customers and our drivers ? the Lincoln L has been successful.?

?We made a decision to move to this vehicle as our standard car across our entire fleet,? says Chris Regan, senior vice president, global marketing, e-commerce and strategy for BostonCoach. ?By the end of this month, we will have the entire fleet transitioned to Lincoln L Series vehicles.?

Barbara Papp, commercial fleet manager in charge of the limousine/livery department at Don Kott Lincoln-Mercury in Carson, Calif., reports that she already has 26 confirmed orders for the 2003 L-series. ?The response has been unbelievable,? Papp says. ?It?s a great car, everybody wants it. There?s a lot of anticipation.?

View comments or post a comment on this story. (0 Comments)

More News

2017 Escalade Still Ballin’ As A Visual Pleaser

Vehicle Review: If you’re the driver or front seat passenger, chances are you won’t want to relinquish your seat any time soon.

Genesis Scores High On Technology

Vehicle Review: The vehicle knocks it out the park with tech and it’s one of the most appealing aspects of this upstart luxury offering.

2017 S90 Sedan Is Big Upgrade For Volvo

Vehicle Review: This will be a must-have for luxury sedan buyers who value safety and comfort above power and overall ride quality.

Grech Minibus Will Sweep Tourists Off Their Feet

Vehicle Pick of the Week: Perfect for group shuttles, this brand new vehicle will pay for itself in no time.

Cadillac Creeps Up On Tesla With Plush Plug-In

The new CT6 hybrid pairs a little electricity with a lot of swank.

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - May 2017 $12.95 Post International LCT Show Issue COVER STORY: * Best Operators of 2017: Their Winning Secrets Revealed * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close