Vehicles

New Owners Put Krystal, Federal Coach On Solid Course For Growth

Posted on July 22, 2014 by - Also by this author

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Allied Specialty Vehicles (ASV) formed its new Bus Division on Nov. 6, 2013 and appointed Kent Tyler, former President of Collins Bus Corp., as its President and CEO. The new ASV Bus Division consists of 11 leading industry brands, including: Collins Bus Corp., Mid Bus, Corbeil, Champion Bus, Inc., General Coach America, Inc. Goshen Coach, Inc., El Dorado National California, Inc., El Dorado National Kansas, Inc., El Dorado Mobility, Krystal, and Federal Coach. All photos by Craig Hacker/Craig Hakcer Photography
Allied Specialty Vehicles (ASV) formed its new Bus Division on Nov. 6, 2013 and appointed Kent Tyler, former President of Collins Bus Corp., as its President and CEO. The new ASV Bus Division consists of 11 leading industry brands, including: Collins Bus Corp., Mid Bus, Corbeil, Champion Bus, Inc., General Coach America, Inc. Goshen Coach, Inc., El Dorado National California, Inc., El Dorado National Kansas, Inc., El Dorado Mobility, Krystal, and Federal Coach. All photos by Craig Hacker/Craig Hakcer Photography

SALINA, Kansas — Adjacent to wheat fields on the edge of this central Kansas town, a manufacturer has reorganized and retooled its factory production line to propel a national limousine bus brand.

The sprawling Eldorado-National Kansas Inc. plant, at 252,000 square feet, and bus yard houses Krystal, which in the market of limo buses evokes the same type of storied cachet as names like De Beers, Rolex and Mont Blanc do in their respective product niches. Krystal, along with its equally notable companion luxury bus brand Federal Coach, based in Imlay City, Mich., are getting primed with leaner manufacturing, new enhancements, and wider marketing from its new owners, Allied Specialty Vehicles.

ASV bought the companies from Thor Industries in October 2013. It ranks as the largest producer of small to mid-size commercial and school buses in North America, with 11 brands in its Bus Division alone and with 150 distributors across the continent.

In the limousine industry, the Krystal and Federal Coach brands retain a legacy of luxury and a reputation for quality built up over decades by their previous owners. One ASV executive now describes Krystal and Federal as the “Cadillac and Buick” of the limousine bus market. ASV has rebranded the bus line Krystal as “Luxury For The Driven,” and Federal Coach as “Excellence Comes Standard.”

Leading the re-launch of Krystal and Federal Coach are a team of executives with extensive bus manufacturing experience: ASV Bus Division President & CEO Kent Tyler, formerly with Collins Bus, Krystal Bus President Jeff Montgomery, and Federal Coach President John Resnik. The trio spoke recently at the plant with LCT Magazine for this article and in a video about future plans for the two most high-end luxury commercial mini-bus lines in the chauffeured transportation industry.

LCT Video Feature: Allied Specailty Vehicles Execs Detail Brand Improvements 

LCT Photo Gallery: Visit To Allied Specialty Vehicle Plant, Salina, Kansas

FACT BOX: About Allied Specialty Vehicles Buses

  • Allied Specialty Vehicles (ASV) formed its new Bus Division on Nov. 6, 2013 and appointed Kent Tyler, former President of Collins Bus Corp., as its President and CEO.
  • The new ASV Bus Division consists of 11 leading industry brands, including: Collins Bus Corp., Mid Bus, Corbeil, Champion Bus, Inc., General Coach America, Inc. Goshen Coach, Inc., El Dorado National California, Inc., El Dorado National Kansas, Inc., El Dorado Mobility, Krystal, and Federal Coach.
  • ASV completed its acquisition of the bus division of Thor Industries, Inc. in October 2013, gaining seven brands: Champion Bus, General Coach, Goshen, El Dorado National California and Kansas, Krystal, and Federal Coach.
  • Tyler previously served as President and CEO of ASV’s E-ONE, a fire apparatus manufacturer. Before his role with E-ONE, Tyler spent 15 years with Collins Industries, the last five of which he served as President of the bus division. He holds a Bachelor’s degree from Oklahoma State University and a Master’s degree from Missouri State University. Tyler is based out of the ASV corporate offices in Orlando, Fla.
  • ASV is a $1.7 billion manufacturer comprised of major brands serving commercial, fire and emergency and recreational vehicle markets. Within the commercial segment, ASV offers a full line of buses, terminal trucks and sweeper vehicles. The Fire & Emergency segment offers a full line of fire apparatus and ambulances. Within the Recreational Vehicle division, the company produces motorized RVs under many of the industry’s most iconic brands.

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