NEW YORK — Fast Company reports that Uber has launched a redesigned app, Uber 2.0, with an emphasis on clearer pricing communication.
The updated app, so far only available for iOS (iPhone, iPod Touch, iPad), features a complete makeover from “glossy black screens to cleaner typefaces and white space.”
One of the major issues with the first iteration of the app was “sticker shock” from what the company calls “surge pricing.” During busy, high-demand times, Uber introduces a variable fare multiplier that results in more expensive rides.
In 2.0, Uber makes surge pricing clear with a screen that explains the exact multiplier rate before confirming a trip. The new layout also offers estimated fares so passengers will have an idea of how much their trip will cost them. (See below).
None of the redesigned features change Uber’s modus operandi to conform to current regulations, so expect more legal battles ahead.
Read the complete story from Fast Company by clicking here.
— Michael Campos, LCT associate editor