HERNDON, Va. — The second annual survey conducted by ZoomSafer, a tech firm specializing in solutions to mitigate distracted driving, has discovered that 80% of fleet operator respondents have adopted written policies pertaining to employee use of cell phones while driving on the job. This is an increase of 29%, as last year’s survey showed only 62% of operator respondents had policies in place.
The survey also found that the number of companies claiming to enforce their established cell phone use policies has increased 62% in the last year, from 53% in 2011 to 86% in 2012, suggesting that commercial fleet operators are reacting to the Federal Motor Carrier Safety Administration’s new rule prohibiting interstate truck and bus drivers from using handheld mobile phones while driving.
Other important findings include:
Efforts to enforce written cell phone use policies have increased: 86% of companies with a documented cell phone use policy now take steps to enforce their policy. This represents a 62% increase from 2011, when only 53% reported making any effort to enforce compliance.
Confidence in enforcement methods plummeting: Although more companies are taking steps to enforce written cell phone use policies, confidence in enforcement methods is dropping. Only 26% are “very confident” that enforcement methods are sufficient to modify driver behavior.
Interest in cell phone compliance technology continues to grow: 80% of respondents say that managing driver compliance with cell phone use policies is “more important” or “equally important” when compared to monitoring hard braking, rapid acceleration, and speeding. Further, 26% of respondents report their companies plan to evaluate phone-based software, cell phone use analytics or in-vehicle cameras within the next 12 months to help manage compliance with documented policies.
“The survey results suggest that employers will to do more than adopt written policies; they will also begin to evaluate technology solutions to measure and manage compliance with cell phone use policies,” ZoomSafer CEO Matt Howard said.
Results were collected online from more than 900 corporate professionals via emails, newsletters and websites. The survey has a margin of error of +/- 4% with a confidence level of 90%. To download the full survey analysis, please visit the following link: http://zoomsafer.com/2012-distracted-driving-survey-results.
In late May, The Washington Post published a story about the issue of employer liability in distracted-driving-related deaths, which can be read here: Employees use of cellphones while driving becomes a liability for companies.
— Michael Campos, LCT associate editor