Gett ride-sharing platform has spent years now trying to gimmick its way into the same competitive ring as Uber. Last summer, Gett offered flat $10 rides anywhere within Manhattan. But today the gloves are coming off.
Rather than undercut their biggest competitor on pricing, the Israel-based company is looking to show users the most integral differentiating quality between Gett and Uber: Surge pricing.
Read the full story at techcrunch.com.