Technology

Uber Rival Gett Launches “Surge Sucks” Campaign

Posted on November 11, 2015

Gett ride-sharing platform has spent years now trying to gimmick its way into the same competitive ring as Uber. Last summer, Gett offered flat $10 rides anywhere within Manhattan. But today the gloves are coming off.

Rather than undercut their biggest competitor on pricing, the Israel-based company is looking to show users the most integral differentiating quality between Gett and Uber: Surge pricing.

Read the full story at techcrunch.com.

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