Technology

Limos.com Expects High Usage For New Mobile App

Posted on August 3, 2011

Limos.com CEO T.J. Clark anticipates the new Limos.com apps will include a chauffeur-client locator feature within the next two months.
Limos.com CEO T.J. Clark anticipates the new Limos.com apps will include a chauffeur-client locator feature within the next two months.

SAN FRANCISCO — As Limos.com gets a greater share of its reservation traffic from Internet browsers, the chauffeured industry’s top lead generator expects to have all features of its app fully available within two months.

If present trends hold, Limos.com expects seven million unique visitors this year, up from five million in 2010, Limos.com CEO T.J. Clark told LCT. Of those seven million visitors, about 1.5 million, or 17%, come from mobile Internet browsers, up from 3% in 2010.

The Limos.com app, which debuted at the 2011 International LCT Show in February, went live for iPhones on May 15 and for Androids around July 15. There are no plans for a Blackberry app, since 95% of the mobile traffic for Limos.com comes from iPhones and Androids. As of the first quarter, Limos.com serves about 2,000 member operators that belong to its worldwide Internet-based lead referral system.

A recent review comparing the Limos.com app to one by competitor LimoRes/Groundlink pointed out pros and cons of the Limos.com app: While the review praised the app for its search filters based on to and from airports, point-to-point, and hourly, along with photos of vehicles and transparent pricing, it mentioned  users can't track chauffeurs’ locations.

That mutual chauffeur-client tracking feature will be fully operational by Oct. 1, Clark said. “The apps are live and we are rolling out the driver-side app to companies in about six weeks.”

Limos.com does not release exact figures on the number of users that have downloaded their apps so far. However, about 100,000 visitors per month are coming to Limos.com on an Android or Apple device and growing. The company expects to receive more than 500,000 visitors from these smart phones by year's end. Limos.com offers its apps free to all visitors, and as a result, downloads have exceeded expectations.

— Martin Romjue, LCT Magazine

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