Adi Vaxman and Joe McFarlane are co-founders and co-chief executives for the North American unit of ride-matching app Tripda. (Ilanit Solomonovich Habot)
Uber, Lyft and Sidecar have persuaded millions of Americans to trust people not licensed as taxi drivers to give them quick rides, but no company in the U.S. has been able to get the masses to take long-distance trips with unregulated drivers.
Los Angeles Times article here
Tripda website here