The new “glowstache” is version 2.0 of Lyft’s iconic pink mustache. Josh Valcarcel/WIRED
It’s hard not to think of Uber as a goliath. The smartphone taxi company is operating in 50 countries, and it’s raised nearly $3 billion in funding to date. It’s often doing things that people find unlikeable. And then there’s Lyft, which hasn’t yet expanded outside of the U.S., and has raised just $300 million, a comparatively modest sum. Lyft is the underdog. Lyft is David. Thing is, it’s hard to work a slingshot when you’re wearing a gigantic pink mustache.
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