2011 INTERNATIONAL LCT SHOW: The new mobile product wowed operators weary of hearing that dreaded question from clients: “Where’s my car?” The iPhone app eventually will be extended to Droids and Blackberrys this year.
LAS VEGAS, Nev. — LIMOS.COM has produced a new technology that eliminates the confusion that crops up when chauffeurs and clients look for each other at airports and other common chauffeured pickup venues.
There is no formal brand name yet for the Limos.com mobile iPhone app, but its slogan easily could say, “The Art of the Pick Up,” as referenced in last week’s Limos.com presentation at the 2011 International LCT Show.
It will go live by the end of March for Apple iPhones, with plans for a Droid app by April and a Blackberry app by the third quarter of this year.
LIMOS.COM formally introduced the innovative mobile app during a standing-room only session with an open bar late on the afternoon of Feb. 15. The app — powered by GPS, SMS, and smart phones — allows clients to search for, book, and track their rides as well as help chauffeurs organize their runs and locate their passengers via GPS. The app is being offered at no cost to Limos.com operators and customers.
“A natural extension of mobile application development is to extend them to you,” said Doug Anderson, vice president of LIMOS.COM, based in San Francisco. “You can check in with a client proactively to let them know the chauffeur is on the way.”
One of the highlights of this app is the driver locator function that allows clients to find their chauffeurs on digital maps. It uses GPS and the signal from the client and chauffeur phones to show their relative locations, represented by client and chauffeur icons. A chauffeur also can use the “find my passenger” function to find clients, which can prove particularly useful during pickups at busy airports with limited curbside access and waiting times. The app also features “limos groundcontrol” to help organize runs and check-in for runs.
Limos.com’s new app focuses on the following features and advatnages:
• Location-based services
• Clear and accurate pricing
• Ease of ordering
• Immediate gratification
• On-demand ordering
• Reduced downtime
• Incremental revenues
Limos.com for the last two years has been meeting the demand of an accelerating trend in mobile communications: the always online consumer, who now prefer to communicate and do business via smart phones.
Research on 2010 INTERNET TRENDS by MORGAN STANLEY shows that while more PC units have still shipped globally than smartphones, smartphones have closed the gap and are projected to surpass PC shipments in 2012.
The number of smart phones is estimated to shoot up from 420 million this year to 675 million in 2013, according to Morgan Stanley research. Smartphone shipments are also projected to surpass feature phone shipments in 2011, an implication of the rapid evolution of Internet access and usage.
— Martin Romjue and Michael Campos, LCT Magazine