Two Industry Tech Suppliers Cooperate On Apps

Posted on October 1, 2010 by LCT Staff - Also by this author - About the author

An agreement integrating technologies between the two companies will help operators reduce time and costs in managing transportation for major group and meeting events.

SECAUCUS, NJ — GLOBAL GROUND AUTOMATION, Inc. (GGA), a wholly owned subsidiary of Rearden Commerce), this week announced it has entered into an agreement with EVENT GROUND GLOBAL (EGG) to deliver EGG’s patent pending Manifest Optimization Solutions (MOS) event management system to GGA clients.

In addition, GGA and EGG will collaborate to build an additional application, powered by MOS, to automate the pre-venue selection pricing, optimization and distribution processing of group meeting ground reservations.

MOS, an event management tool developed to streamline the process for meeting and event ground transportation, is designed to reduce the time required to manage that process by up to 80% while delivering up to 30% in cost savings.

Its capabilities include:

• intelligently reviewing and identifying potential data issues within manifests

• automatically validating flight data

• providing critical insight to local event markets

• optimizing the most logical and efficient groupings for all users

• integrating directly into ground transportation providers’ reservations systems

It is also designed to enable booking agents for the first time to effortlessly direct reservations to approved and preferred suppliers enabling compliance with corporate policies and SMMP (strategic meetings management plans).

Gregg L. Tuccillo, CEO of Global Ground Automation, said, “This important enhancement will allow group travel departments, destination/event management companies, ground transportation providers and convention and visitors bureau entities to automate the price quoting of group-based ground moves through GGA’s existing real-time pricing functionality.

“As important, when it comes time to distribute those reservations, it will do so through GGA’s tried and true delivery systems. While GGA has always been adept at helping clients manage their transient ground needs, this new functionality meets the pre-pricing (before venue selection) requirements that clients must have to understand the comparative costs associated with group ground moves when looking at multiple venues."

“Our market analysis indicates that meeting and event ground needs represent some 30% to 40% of corporate ground spend that up until now was not addressable with our transient based products,” Tuccillo added.

The integration of the two systems will provide MOS users with the ability to continue to use spreadsheet style manifests to price and bulk-upload reservations while incorporating MOS functionality into CBT’s and GDS’s to complete pricing and groupings scenarios before sending automated reservations to their ground transportation suppliers.

Evan Michaels, CEO of EGG and Coastal Car and Limousine of Pompano Beach, Fla., said, “Working with GGA on this project has been a great experience for Event Ground Global, as they are clearly the leader in the automated ground transportation technology space. By adding MOS, the state-of-the-art meeting management tool to the mix, we expect to come to the aid of the meeting organizers that, today, have little or no technology to assist them in managing group ground.”

The integration of the systems and MOS co-development project is anticipated to begin immediately and be available for use in the fourth quarter of 2010.

About the companies:

GLOBAL GROUND AUTOMATION (GGA) uses vendor-neutral technology to deliver a one-stop, online, real-time, industry-wide reservation and confirmation system for the car and limousine service industry, coupled with advanced back office reservation, dispatch and accounting systems. It brings efficiencies, cost savings and reporting to corporate customers and ground transportation providers. For more information, see

REARDEN COMMERCE has developed the next-generation platform for commerce. The Rearden Commerce Platform combines applications, services, content and powerful personalization capabilities that enable the most relevant and meaningful transactions possible. Its solutions deliver a new approach to spend management in the travel, procurement and finance sectors. The solutions are distributed globally by more than 60 strategic partners, including American Express, JP Morgan Chase, Paychex, and most leading travel management companies.

Information: Gregg Tuccillo, (201) 498-0330;

EVENT GROUND GLOBAL is a leading provider of software solutions for meetings and events, designed for the transportation, event management and hospitality industries. Its flagship product, Manifest Optimization Solutions (MOS), provides the power to effectively plan, analyze, design, forecast, and modify manifests for all types of groups and events.

Information: (877) 546-0020;

Source: Global Ground Automation

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