Technology

Bottled Water, Mints, And. . . . A Kindle?!

Posted on July 21, 2010 by LCT Staff - Also by this author - About the author

ABOUT PHOTO: Rosedale chauffeur Stefan Dicu offers ALL newspapers and magazines to his clients via an Amazon Kindle.

SUMMARY: Toronto operator experiments with electronic reader to provide chauffeured clients with favorite newspapers and magazines.

TORONTO — ROSEDALE LIVERY LIMITED has found an answer to the task of buying multiple newspapers for different clients and then recycling them day in and day out.

One of its chauffeurs is providing passengers with a Kindle for in-transit reading which has spurred Rosedale president Craig McCutcheon to gradually eliminate the purchase of up to 125,000 newspapers and 1,680 magazines used among his 69-vehicle fleet.

Chauffeur Stefan Dicu took the initiative to buy an Amazon Kindle to entertain the company clients while en route to their destinations. The Amazon Kindle is a hand-held computer that displays reading material such as e-books and e-newspapers from a variety of diverse Internet sources.

Before investing in the Amazon Kindle, Dicu would buy up to six newspapers a day or 1,800 newspapers annually plus dozens of magazines, as part of luxury service for his passengers. As a result, he was spending thousands of dollars a year on reading material and generating excess paper waste.

McCutcheon has not only praised the forward thinking initiative by his chauffeur, but he has started to build a company-wide program around the concept starting with adding Kindles in each of its seven 2010 Royale Ford Fusion Hybrid L sedans.

“As an environmental leader in our industry, we are always looking for new initiatives that bring environmental reductions as well as enhanced value for our clients,” McCutcheon said in a statement. “This one is clearly a win-win for all involved.”

Rosedale has plans to roll out the program to its entire fleet during the next year. “Across our fleet, we will eliminate the need for over 125,000 newspapers and 1,680 magazines each year,” McCutcheon said. “Just as important, we will add variety and technology to the client experience when traveling in our vehicles.

“This is an example of how a company’s commitment to environmental sustainability can foster new thinking among its employees,” said Ian Lipton, Chief Operating Officer of Green Ride Global, a consultancy specializing in sustainability programs for the transportation and business travel industries. “Discarded newspapers make up over 5% of municipal solid waste by weight.”

Lipton points out another environmental benefit: “If a chauffeur must purchase a new newspaper or magazine every time a passenger removes one from the vehicle, fuel is consumed to divert from the route. Across Rosedale’s entire fleet, this savings in fuel alone can result in a reduction of hundreds of kilograms of carbon dioxide emissions annually.”

Sources: GREEN RIDE GLOBAL; Rosedale Livery Limited

View comments or post a comment on this story. (0 Comments)

More News

Zipwhip Designs An Easy Way To Reach Clients

eNews Exclusive: Everybody texts…so why don’t you allow your customers to?

TomTom Flows Driving Data To Verisk Data Exchange

Alliance offers WEBFLEET subscribers new opportunity to use telematics data for insurance services related to fleet safety.

Meet The Suitcase Chauffeur Who Can Drive Your Car

If this latest self-driving technology takes off, it can solve the chronic driver recruitment problem.

AUTOsist Launches Fleet Maintenance App

The software includes dedicated areas to track repairs, fuel, custom notes, and more.

Driverless Vehicles Will Alter How We Buy, Own, Insure Cars

Automakers are not only unprepared for the change -- they’re not even trying.

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - September 2017 $12.95 MOTORCOACH / BUS ISSUE COVER STORY: * Irizar Racks Up A Good Rookie Year * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close