The fiercest battle in the tech capital may well be between two heavily financed upstarts plotting the demise of the taxi industry—and each other.
Uber Technologies Inc. and Lyft Inc. operate just blocks from each other in San Francisco, yet their bitter war has spilled into dozens of cities where they are racing to provide the default app for summoning a ride within minutes.
Wall Street Journal article here
Business Insider article here
Uber tries various gimmicks to lure drivers from competitor Lyft. Can't they just wax each other and get along?