Facebook’s new Timeline layout allows businesses to tell their company stories, share deals and promotions with customers, and connect with prospective clients in a compelling, visually driven way. Here are three tips to maximize Facebook’s marketing potential:
1. Upload a cover image. The Facebook Timeline pages have what’s called a “cover image,” which is a banner image that goes across the top of your page, above and behind the profile picture. Businesses should upload a good cover photo that grabs visitor’s attention and provides an opportunity for building brand awareness. Think of it as a billboard on your Facebook page. Use a photo that says something about your company, like a photo of your fleet or your chauffeur team, and make sure your company’s logo is on there somewhere.
2. Publish visual content. Timeline’s design emphasizes visual content such as photos and videos. Posts that include pictures can generate double the engagement than other types of posts. Share photos of your vehicles, chauffeurs, office staff, famous buildings or landmarks in your service region, or popular venues that you bring clients to. If you haven’t made any videos of your own, you can still share videos from YouTube that are relevant to your business and provide value for your Facebook fans.
3. Highlight your best posts. When you publish something on your Facebook Timeline page, the post will include a little star icon at the top right corner. Clicking this will “highlight” the post, or in other words, make it larger and stretch it out across the page. This grabs viewers’ attention more than regular posts and works great for photos and videos.
In Part 2 of How to Use Facebook For Business, I’ll share three more tips for maximizing Facebook’s marketing potential.
To see examples of each technique listed above, visit LCT’s Facebook page by clicking here.