Web Marketing: Are You Driving Clicks Or Customers?

Posted on May 22, 2009 by Doug Anderson

While the global economy has sputtered, online activity keeps pushing upward. There are more people online than ever who spend more time and money online than ever. People now say the Internet is their most trusted source of information. So having the right online marketing strategy is critical.

Over the past 10 years, the Internet has gone from novelty act to the dominant hub of information. By the end of 2008, there were more than 1.5 billion people online worldwide.

Google search volume grew 38.4% in 2008 while the other major search engines saw volume increases of around 15%. That's pretty healthy growth by most standards. What are you doing to secure your online future?

Here are facts you should know:

  • Internet use by consumers has surged: Consumer use surpasses business use in 2008. (See chart below.)
  • Time Spent Online Increases: The number of hours spent online has exploded to an average of 15.3 hours per week, the highest level ever recorded.
  • 83% of Internet users say that most or all of the information on Web sites they visit regularly is reliable and accurate.
  • Digital Demand for Services Strong: The average number of annual online purchases for adults has increased to more than 36 purchases per year.

Related Articles:
Online Networking: Don't Advertize, Socialize
Follow These Steps to Stay Connected With Clients Shows Its Fresh Face

View comments or post a comment on this story. (0 Comments)

More News

Meet The Suitcase Chauffeur Who Can Drive Your Car

If this latest self-driving technology takes off, it can solve the chronic driver recruitment problem.

AUTOsist Launches Fleet Maintenance App

The software includes dedicated areas to track repairs, fuel, custom notes, and more.

Driverless Vehicles Will Alter How We Buy, Own, Insure Cars

Automakers are not only unprepared for the change -- they’re not even trying.

Owners Of Dav El/BostonCoach Buy GroundLink

Marcou Transportation Group has also acquired the Limo Anywhere software company, which will remain independent.

iCARS, Join To Create Global B2B Network

The chauffeured car service links its on/near-demand app with an online ride booker and lead generator, resulting in new opportunities for operators.

See More News

Facebook Comments ()

Comments (0)

Post a Comment



See More

LCT Store

LCT Magazine - May 2017 $12.95 Post International LCT Show Issue COVER STORY: * Best Operators of 2017: Their Winning Secrets Revealed * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close