Building the Green Machine

Posted on May 1, 2008 by Conor Izzett


It’s not easy being green, at least not all at once. With pressure to shore up emissions coming from corporations to consumers, chauffeured transportation operators might feel overwhelmed, but there are plenty of options and they don’t just involve the vehicles in the fleet. “It’s impossible to roll your whole fleet into green overnight,” says Craig McCutcheon, president of Rosedale Livery Ltd. in Mississauga, Ontario.


He points out that it’s not just on the road that operators can reduce emissions, and he encourages them to look for less obvious solutions. “What is your corporation doing as a whole to reduce overall greenhouse gas emissions?” McCutcheon asks. “For example, our garage and had a door guy come in and seal up our main doors. We’ve noticed a huge change in the ability to heat the garage with probably less energy already.”



Many operators want to do what they can to reduce the emissions of their operation, but aren’t sure where to start or how to deal with client concerns. For McCutcheon, that’s where companies such as Green Ride Global (GRG), a firm providing environmental strategies for the transportation industry, come in. GRG, which McCutcheon calls his “third-party marketing arm around our green initiatives,” is available to address such concerns. “When I have a customer call and say, ‘Hey, how come you have a green fee?’ I get GRG to contact the customer, and they can speak on behalf of Rosedale Livery as to what it is that we’re truly doing to reduce our footprint.”


Companies such as GRG also can help operators take action. “At Rosedale Livery,” says McCutcheon, “we’re saying, we’re going to reduce our overall gas emissions in 2008 by three percent. Now you have to be able to measure that, and that’s where a third party like GRG comes in and helps bang on you to say, how are we going to track this? They give you the tools to do that.”


McCutcheon says operators can expect greater restrictions on emissions — such as the New York City TLC requiring black car fuel efficiency to be 25 mpg as of 2009 — to become more commonplace and widespread. “I think it’s going to happen everywhere eventually, and I think what we’ve got to be careful of, is we need to make sure we’re involved in the creation of these types of plans,” McCutcheon says. “At the end of the day, I would encourage all operators to start the process of greening their fleets.


“You need to truly want to be green. If you don’t, you’re never going to really succeed at it.”



OPERATORS CAN USE add-ons to their vehicles, such as the Fuelmiser, or institute no-idling policies, but examining their operations from top to bottom will likely yield more solutions. “What are you doing with your office buildings, with your office?  From a recycling perspective?” McCutcheon asks. He lists more efficient office lighting and computer monitors as just a couple ways to reduce a carbon footprint. “There are all sorts of bits and pieces you can do.”


From a vehicle perspective, operators find themselves facing numerous challenges, from the effects on customer satisfaction to the effects on the bottom line. “The (green) vehicles that would be comparable to the chauffeured vehicles that we’re used to, they’re either too small or they’re too expensive,” McCutcheon says. “You can throw a Lexus 600H in your fleet, but… it’s hard to say I’ll throw in this $100,000 car.” On the other hand, a smaller green vehicle, such as a Prius, may draw customer criticism. McCutcheon recommends educating the customer on current trends in car size, and how they relate to the green changeover: “You have to be able to calm their concerns that a Prius won’t work for [them].”

View comments or post a comment on this story. (0 Comments)

More News

Driverless Vehicles Will Alter How We Buy, Own, Insure Cars

Automakers are not only unprepared for the change -- they’re not even trying.

Owners Of Dav El/BostonCoach Buy GroundLink

Marcou Transportation Group has also acquired the Limo Anywhere software company, which will remain independent.

iCARS, Join To Create Global B2B Network

The chauffeured car service links its on/near-demand app with an online ride booker and lead generator, resulting in new opportunities for operators.

How Uber Deploys Data To Get Its Way With Cities

Airbnb and Uber are using information to maintain control of their relationship with local governments. 

It's Time To Realize The Power Of Mobile Marketing

With the new year comes compelling evidence 2017 could be one for the history books when it comes to smartphones and tablets.

See More News

Facebook Comments ()

Comments (0)

Post a Comment



See More

LCT Store

LCT Magazine - March 2017 $12.95 INT'L LCT SHOW ISSUE COVER STORY: * Innovate or Die: Show To Be a Business "Disrupter" * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close