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The nine-county San Francisco Bay Area, one of the most scenic in the world, is sprawled across the Santa Clara “Silicon” Valley to the south, the San Francisco Peninsula to the west, the East Bay stretching to the Central Valley, and the North Bay, including the Marin Peninsula and wine regions of Sonoma and Napa.
SAN FRANCISCO — Limousine operations that serve the San Francisco Bay Area deal with a double-edged challenge of handling some of the most tech savvy clients in the U.S. while choosing and keeping up with the best technology for their fleet businesses.
The area stretching from the Silicon Valley north to Santa Rosa encompasses a vast region that, over the last four decades, is home to the garage where Steve Jobs built his first Apple computer, where the first silicon chip was created and applied, and where multiple generations of computer software, telephony, Internet, dot.com, and social media companies have taken root.
The nine-county urban region, one of the most scenic in the world, is sprawled across the Santa Clara “Silicon” Valley to the south, the San Francisco Peninsula to the west, the East Bay stretching to the Central Valley, and the North Bay, including the Marin Peninsula and wine regions of Sonoma and Napa. About 7.5 million residents live in and around three major cities, each with its own airport: San Francisco, Oakland and San Jose.
Five major bridges spanning the Bay — Golden Gate, Richmond-San Rafael, San Francisco-Oakland Bay, San Mateo and Dumbarton — add to the challenges of chauffeured transportation companies serving technology companies and clients spread up out of Silicon Valley and around the Bay like sparkling fairy dust.
And of course this birthplace of 24/7 wireless content and connectivity naturally is the home of Uber and Limos.com, which each in its own way is reshaping the chauffeured transportation industry. Uber in particular is posing regulatory and competitive challenges not foreseen just a few years ago.
A varied mix of operators visited by LCT in August may specialize in various niches and be located in distinct local areas, but they all must constantly revaluate what works best in this competitive environment as they try new ideas and approaches.