Technology

Get Into The Social Swing Of Business

Posted on November 4, 2011 by - Also by this author

Page 1 of 2

Personal branding expert Dan Schwabel brought his Generation Y expertise on maximizing social media for business success to the LCT Leadership Summit.
Personal branding expert Dan Schwabel brought his Generation Y expertise on maximizing social media for business success to the LCT Leadership Summit.

MIAMI BEACH, Fla. — Welcome to “Me Inc.” It really is all about you — and your business.

In the digital social media, business owners must know how to command their marketing reach and reputations, all the time in real time, says Dan Schwabel, managing partner of Millennial Branding LLC. Operators need to put themselves out there and connect. “People want to do business with people they trust,” Schwabel, 28, told attendees gathered at the 2011 LCT Leadership Summit during a presentation on Sept. 13.

Schwabel, a leading entrepreneurial blogger, personal branding expert and author of “Me 2.0,” told industry operators and vendors they need to make their brands and companies unique in the ever-expanding digital, social media milieu. That mix now includes a website, blog, e-newsletter and/or e-promos, Facebook, Twitter, and LinkedIn — and that’s just for starters.

Operators should differentiate themselves by quality of service communicated via websites and social networking profiles. “What do people find out about you before they even call you? Put quality into everything you do, even the small things you don’t think about. Little things matter.”

Facebook in many ways has replaced the traditional “word of mouth,” Schwabel said. “Consistency builds brands, such as chauffeurs showing up each time on time. How are you coming off in customers’ eyes? How will they describe you? Is it positive? Facebook will be projected to more people than word of mouth.”

Schwabel outlined several ways social media is changing how operators are lowering their marketing costs and changing how they cast a wider Inter-net for more business. “If you rely on old media, it won’t always work for you,” Schwabel said. “It’s all about experimenting and building a brand via social media.”

13 TIPS TO BOOST YOUR ONLINE MEDIA SOCIAL PERSENCE NEXT PAGE

View comments or post a comment on this story. (0 Comments)

More News

Driverless Vehicles Will Alter How We Buy, Own, Insure Cars

Automakers are not only unprepared for the change -- they’re not even trying.

Owners Of Dav El/BostonCoach Buy GroundLink

Marcou Transportation Group has also acquired the Limo Anywhere software company, which will remain independent.

iCARS, Limos.com Join To Create Global B2B Network

The chauffeured car service links its on/near-demand app with an online ride booker and lead generator, resulting in new opportunities for operators.

How Uber Deploys Data To Get Its Way With Cities

Airbnb and Uber are using information to maintain control of their relationship with local governments. 

It's Time To Realize The Power Of Mobile Marketing

With the new year comes compelling evidence 2017 could be one for the history books when it comes to smartphones and tablets.

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - March 2017 $12.95 INT'L LCT SHOW ISSUE COVER STORY: * Innovate or Die: Show To Be a Business "Disrupter" * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close