Get Into The Social Swing Of Business

Posted on November 4, 2011 by - Also by this author

Page 1 of 2

Personal branding expert Dan Schwabel brought his Generation Y expertise on maximizing social media for business success to the LCT Leadership Summit.
Personal branding expert Dan Schwabel brought his Generation Y expertise on maximizing social media for business success to the LCT Leadership Summit.

MIAMI BEACH, Fla. — Welcome to “Me Inc.” It really is all about you — and your business.

In the digital social media, business owners must know how to command their marketing reach and reputations, all the time in real time, says Dan Schwabel, managing partner of Millennial Branding LLC. Operators need to put themselves out there and connect. “People want to do business with people they trust,” Schwabel, 28, told attendees gathered at the 2011 LCT Leadership Summit during a presentation on Sept. 13.

Schwabel, a leading entrepreneurial blogger, personal branding expert and author of “Me 2.0,” told industry operators and vendors they need to make their brands and companies unique in the ever-expanding digital, social media milieu. That mix now includes a website, blog, e-newsletter and/or e-promos, Facebook, Twitter, and LinkedIn — and that’s just for starters.

Operators should differentiate themselves by quality of service communicated via websites and social networking profiles. “What do people find out about you before they even call you? Put quality into everything you do, even the small things you don’t think about. Little things matter.”

Facebook in many ways has replaced the traditional “word of mouth,” Schwabel said. “Consistency builds brands, such as chauffeurs showing up each time on time. How are you coming off in customers’ eyes? How will they describe you? Is it positive? Facebook will be projected to more people than word of mouth.”

Schwabel outlined several ways social media is changing how operators are lowering their marketing costs and changing how they cast a wider Inter-net for more business. “If you rely on old media, it won’t always work for you,” Schwabel said. “It’s all about experimenting and building a brand via social media.”


View comments or post a comment on this story. (0 Comments)

More News

How Do Corporate Travel Tech Services Stack Up?

Business Travel News evaluates 12 providers for its Innovator Awards, including Uber, Lyft, Blacklane.

GroundWidgets Buys Limo Alliance, Launches Platform

The combined software companies will offer a broad set of tech products to operations of all fleet sizes.

Most Business Travel Programs Lack A Mobile Strategy

Corporations are taking their time to figure out policies while travelers see access on their devices as a must.

New Technologies Take Aim At Uber

A growing number of chauffeured ride apps, which focus on duty of care, are getting ready to take on the TNC.

Twin Cities Businessman Starts Ride App The Limo Way

Call Limo offers rides on demand from a legal, licensed, insured fleet of luxury black vehicles at prices similar to those of Uber.

See More News

Facebook Comments ()

Comments (0)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - October 2016 $12.95 COVER STORY: * Leverage Tech To Levitate Your Operations * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close