Dashride Brings On-Demand Booking Solutions To Limo Operators

Posted on February 18, 2015 by

DashRide can be used on three different platforms: Desktop, tablet, and smartphone.
DashRide can be used on three different platforms: Desktop, tablet, and smartphone.

Nadav Ullman has a vision for where he thinks the chauffeured ground transportation industry will go, and he wants to help bring it there faster. With DashRide, limo operators receive a complete on-demand management software white-labeled for their company with an easy-to-use mobile app for clients.

The company has signed up many limo operators from New York City, Washington, D.C., Connecticut, Chicago, and Louisiana, and promotes itself at industry events to further its client base.

“Historically in the corporate world ground transportation has been prescheduled,” says Ullman, who started DashRide in 2012. “And it still is in some cases, but we’re seeing a rapid change in the consumer mindset, and not just for transportation. People aren’t prescheduling hotels the way they used to. They’re opening an AirBnB App; and for restaurants people aren’t calling to make reservations. They’re opening the OpenTable App and finding the nearest available seating. Our theory is people are moving more to on-demand. It’s not something that is 100% changed yet, but corporate account executives are moving toward an on-demand mindset for their ground travel.”

The desktop interface for operators shows you all the rides scheduled and their completion status.
The desktop interface for operators shows you all the rides scheduled and their completion status.

The main user interface for DashRide resembles that of Uber. It shows a GPS map of the client’s location and the nearest available cars. Clients can book their rides immediately with a few touches of a smartphone. Angelo Zucaro, vice president of sales for DashRide, says that for limo operators DashRide enables the fleet to be available for retail work while vehicles are out in the field during downtime. The mobile app also works as a branding and marketing tool, as technology rapidly changes the traditional limo client experience.

DashRide offers a number of reporting tools for operators so they can check details of rides including billing, length of trip, GPS locations, and even a view into the chat history between client and chauffeur to ensure proper customer service procedures. Zucaro believes that as client buyer behavior changes, so too will dispatch change for limo operators, with the focus moving to on-demand.

The Uber For College Kids

DashRide software originated when Ullman was still a student at the University of Connecticut in 2011. Along with a partner, Ullman created a mobile app called Sobrio, which was used by college students to give them safe rides home when they had been out drinking. It used a similar GPS technology to tap into the local on-campus transportation available. Ullman marketed it to college campuses around his area, and saw its popularity grow and spread fast, soon becoming readily known at major schools across the country.

The GPS screen for chauffeurs shows them a map and directions on how to get to the client requesting a ride.
The GPS screen for chauffeurs shows them a map and directions on how to get to the client requesting a ride.
“It was known as the designated driving app, and we took thousands of college students home safely every night.” Ullman says. “Soon we started getting interest from transportation companies wanting to use it for their business. For a long time me and my cofounder said no. We were focusing on colleges. But after getting to know the limo and taxi industries, and getting to know drivers and operators, and after a lot of research, we found that there is a huge demand — that we could leverage our existing technology to make a powerful and robust B to B product.”

Education and Perseverance

The extensive onboarding process for DashRide emphasizes thorough training for operators on every aspect of the software, and a complete marketing plan on how to successfully bring the app to their clients.

“We help them launch the new app,” Zucaro says. “The most important part for us right now is the education. This app can help lock down business to make a limo operation grow, but confidence is an issue. Uber comes in and takes a massive market share, and operators are sick of hearing about it. We’re here with DashRide to say let’s get it back, we’re not giving up, we’re here to help you grow your business.”

Ullman has created DashRide with customization in mind, and wants operators to know they can share any type of feature they imagine with DashRide. They’ll work together to make it a reality. “If there’s something you need, we will build it for you, and we get excited with customer feedback that is creative. We’re a small, growing company willing to customize so that we make something that works for you.”


Founded: 2012
Location: New York City
Service: Mobile booking on-demand software
Owners: Nadav Ullman, CEO, and Tom Bachant, co-founder
Employees: 10

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