Google This: Next Disruption Will Be Driverless Cars

Posted on January 2, 2015 by Sara Eastwood-McLean - Also by this author

Google has successfully driven a car -- without a human driver -- on San Francisco Bay Area roadways.
Google has successfully driven a car -- without a human driver -- on San Francisco Bay Area roadways.

In December, I met with my very respected and knowledgeable web manager. We talked about a new technology being developed at LCT Magazine that will dramatically change the way we interact with one another.

In our conversations, talk of Uber crept in. We’re all amazed at the popularity of this app, and how people overlook the shortcomings of the company. The main problems relate directly to driver actions. As the web manager relayed to me, Uber’s CEO has publicly stated why he’s not concerned long term for his company’s well-being as it relates to driver problems.

Based on media reports, Uber is partnering with Google on a driverless car program. This is not a pipe dream.
Google has tested driverless cars throughout the San Francisco Bay Area and Nevada for the last few years.
Furthermore, their driving results are astounding. Advances are moving faster than anyone expected. In the not too distant future, the next big disruption will be removing the driver from our business model and revamping roads in urban areas with infrastructure to support this new dynamic. While the new technology would affect jobs, there would be many positive outcomes for the chauffeured transportation industry.

With cars that run on a zero-error margin, you can expect insurance and labor costs to decrease. Here are some interesting insights from Travis Kalanick, CEO of Uber, as reported by from the Code Conference held in May 2014:

“Uber will eventually replace the people who drive its cars with cars that drive themselves, CEO Travis Kalanick said at the Code Conference. A day after Google unveiled the prototype for its own driverless vehicle, Kalanick was visibly excited at the prospect of developing a fleet of driverless vehicles, which he said would make car ownership rare.

‘The reason Uber could be expensive is because you’re not just paying for the car — you’re paying for the other dude in the car,’ Kalanick said. ‘When there’s no other dude in the car, the cost of taking an Uber anywhere becomes cheaper than owning a vehicle. So the magic there is, you basically bring the cost below the cost of ownership for everybody, and then car ownership goes away.’”

This is another take away from the tech world that our industry can start seriously discussing at LCT trade shows and conferences throughout 2015. Change happens in today’s world in blinks. And this is one to embrace.
“Autonomous Driven” (with a concierge for luggage and door service of course!) is not an if, but a when. Get ready; we will be circulating in a driverless world by 2025.

View comments or post a comment on this story. (4 Comments)

More News

Driverless Vehicles Will Alter How We Buy, Own, Insure Cars

Automakers are not only unprepared for the change -- they’re not even trying.

Owners Of Dav El/BostonCoach Buy GroundLink

Marcou Transportation Group has also acquired the Limo Anywhere software company, which will remain independent.

iCARS, Join To Create Global B2B Network

The chauffeured car service links its on/near-demand app with an online ride booker and lead generator, resulting in new opportunities for operators.

How Uber Deploys Data To Get Its Way With Cities

Airbnb and Uber are using information to maintain control of their relationship with local governments. 

It's Time To Realize The Power Of Mobile Marketing

With the new year comes compelling evidence 2017 could be one for the history books when it comes to smartphones and tablets.

See More News

Facebook Comments ()

Comments (4)

Post a Comment



See More

LCT Store

LCT Magazine - March 2017 $12.95 INT'L LCT SHOW ISSUE COVER STORY: * Innovate or Die: Show To Be a Business "Disrupter" * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close