What Are Common Technology Traps?

Posted on October 6, 2010 by LCT Staff - Also by this author


#1: Lacking an overall technology strategy. Technology used to be a minor component of a back office, but now it’s in every phase of a transportation business: marketing, operations, servicing, ordering, fulfillment, etc. Not having a strategy to embrace, adapt, and employ helpful technologies causes an operator to be left behind.

#2: Ignoring ROI on the latest gadgets. Ultimately, using technology is not about having cool gizmos, but about selecting and applying technology in a way that maximizes ROI — return on investment. A cool gadget is only such if it ultimately saves you time, money and hassles.

#3 Failing to integrate everything online. A company’s software system should integrate readily with an online platform, allowing for open systems that talk to each other 24/7. As an example, has integrated with the popular LimoAnywhere software. Operators should make sure everything on the back-end of a business operation is available and accessible online.

#4: Being blind to where potential customers are. And where are they? Online all the time, consuming digital media. Companies make the biggest mistake by not being number one online versus their competitors; for advertising and marketing through the Internet, booking reservations, tracking rides, using online social networks, and tapping search engines.

#5: Not staying customer-centric. A chauffeured operation needs to go where the customers are and make it easy for them to do business and get information. Customers are on laptops, iPhones, Blackberrys, PDAs, iPads and cell phones. A business needs to provide access points for customers where they want them. To be online in a growing market is how you build business. The wider world is heading to the Internet for commercial purposes, and will stay there.


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