What Are Common Technology Traps?

Posted on October 6, 2010 by LCT Staff - Also by this author


#1: Lacking an overall technology strategy. Technology used to be a minor component of a back office, but now it’s in every phase of a transportation business: marketing, operations, servicing, ordering, fulfillment, etc. Not having a strategy to embrace, adapt, and employ helpful technologies causes an operator to be left behind.

#2: Ignoring ROI on the latest gadgets. Ultimately, using technology is not about having cool gizmos, but about selecting and applying technology in a way that maximizes ROI — return on investment. A cool gadget is only such if it ultimately saves you time, money and hassles.

#3 Failing to integrate everything online. A company’s software system should integrate readily with an online platform, allowing for open systems that talk to each other 24/7. As an example, has integrated with the popular LimoAnywhere software. Operators should make sure everything on the back-end of a business operation is available and accessible online.

#4: Being blind to where potential customers are. And where are they? Online all the time, consuming digital media. Companies make the biggest mistake by not being number one online versus their competitors; for advertising and marketing through the Internet, booking reservations, tracking rides, using online social networks, and tapping search engines.

#5: Not staying customer-centric. A chauffeured operation needs to go where the customers are and make it easy for them to do business and get information. Customers are on laptops, iPhones, Blackberrys, PDAs, iPads and cell phones. A business needs to provide access points for customers where they want them. To be online in a growing market is how you build business. The wider world is heading to the Internet for commercial purposes, and will stay there.


View comments or post a comment on this story. (1 Comment)

More News

How Do Corporate Travel Tech Services Stack Up?

Business Travel News evaluates 12 providers for its Innovator Awards, including Uber, Lyft, Blacklane.

GroundWidgets Buys Limo Alliance, Launches Platform

The combined software companies will offer a broad set of tech products to operations of all fleet sizes.

Most Business Travel Programs Lack A Mobile Strategy

Corporations are taking their time to figure out policies while travelers see access on their devices as a must.

New Technologies Take Aim At Uber

A growing number of chauffeured ride apps, which focus on duty of care, are getting ready to take on the TNC.

Twin Cities Businessman Starts Ride App The Limo Way

Call Limo offers rides on demand from a legal, licensed, insured fleet of luxury black vehicles at prices similar to those of Uber.

See More News

Facebook Comments ()

Comments (1)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - October 2016 $12.95 COVER STORY: * Leverage Tech To Levitate Your Operations * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close