Riding the Wave of Technology

Posted on April 1, 2001 by LCT Staff - Also by this author

One of the most amazing facts that I have noticed about this industry is the small number of operators that are getting business by the Internet. To be more specific, the small number of operators that are taking advantage of their Web sites. Even in wake of failing dot-coms, there are still a large number of people who use the Internet for a variety of needs.

When I travel, I always do a little research on the town that I'm traveling to (weather conditions, points of interest, entertainment, etc.). As a matter of fact, I can't remember the last time that I booked a flight other than by using the Internet. If I, just one man, am doing this, you can just imagine how many other people are involved in e-commerce.

While 89 percent of operators admit that they have Internet access, only 52 percent say that they have a company Web site. This seems surprising to me. As an operator, isn't one of your goals getting your company noticed? Shouldn't you use all of your available assets to promote your business? If you're already connected to the Internet, then why not have a Web site?

One reason may be the misconception that creating and maintaining a Web site is difficult. You don't have to be a computer technician to set up a homepage. As a matter of fact, Yahoo and AOL have free services that take you step-by-step through the setup process. Once you have the homepage established, maintenance is a snap.

Then, the next thing you should do, as a beginning Webmaster, is to get your site recognized by some of the large search engines (Yahoo, Excite, Alta Vista, etc.). This can be done as easy as, in the case of Excite, clicking the words "Add URL" at the bottom of its homepage. Once this happens, you're off and running.

Another surprising number was the fact that only 40 percent of operators are accepting reservations through their Web sites. Again, with so many travelers accessing the Web for travel and destination information, it seems that operators can benefit a great deal from allowing clients to book trips online.

This is not only for the computer engineers of the world. There are a number of programs and services available that you can use, and most of them have customer service centers to help you with all of your questions. Some of them will even walk you through the program's setup. Once you do this, you'll not only have a Web site that is searchable by various search engines, but also an e-commerce site that, according to the numbers, will allow your customers more accessibility than 60 percent of the industry.

In today's world, where travelers are taking advantage of e-commerce and Internet-based services, the limousine industry, as well as other service-based business, needs to keep up with customer demand in order to keep a competitive edge in the market.

View comments or post a comment on this story. (0 Comments)

More News

Driverless Vehicles Will Alter How We Buy, Own, Insure Cars

Automakers are not only unprepared for the change -- they’re not even trying.

Owners Of Dav El/BostonCoach Buy GroundLink

Marcou Transportation Group has also acquired the Limo Anywhere software company, which will remain independent.

iCARS, Join To Create Global B2B Network

The chauffeured car service links its on/near-demand app with an online ride booker and lead generator, resulting in new opportunities for operators.

How Uber Deploys Data To Get Its Way With Cities

Airbnb and Uber are using information to maintain control of their relationship with local governments. 

It's Time To Realize The Power Of Mobile Marketing

With the new year comes compelling evidence 2017 could be one for the history books when it comes to smartphones and tablets.

See More News

Facebook Comments ()

Comments (0)

Post a Comment



See More

LCT Store

LCT Magazine - March 2017 $12.95 INT'L LCT SHOW ISSUE COVER STORY: * Innovate or Die: Show To Be a Business "Disrupter" * *
LCT Magazine - February 2017 $12.95 NEW MODELS ISSUE COVER STORY: * Fleet Vehicles Preview * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close