Regulations

Operators Devise Anti-TNC Billboard Campaign

Posted on October 10, 2014 by Tom Halligan - Also by this author - About the author

The Greater Orlando Limousine Association has rented 26 billboards around Orlando to alert the community  about ilegal Transportation Network Companies.
The Greater Orlando Limousine Association has rented 26 billboards around Orlando to alert the community  about ilegal Transportation Network Companies.

The Greater Orlando Limousine Association launched an innovative anti-TNC billboard campaign in late September that garnered media and political attention, and another unexpected benefit.

The association rented 28 electronic billboards throughout the Orlando area that flashed “Say NO to Uber and Lyft,” listing their lack of safety inspections, driver background checks or commercial vehicle insurance.

“Every 7.5 seconds our message was seen on 28 billboards which adds up to about 15,000 impressions a day,” said GOLA President Cliff Wright (Royal Transportation, Orlando). The billboards have generated media coverage on the issue and also local politicians noticed the messaging which helped the association schedule another meeting with the city on illegal TNCs, noted Wright.

“Another unexpected benefit of the billboards came in new membership from operators who saw the billboards and joined GOLA,” he added.

See related story Orlando Business Journal article here

 

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