Limo Industry Mourns, Remembers, Celebrates Carla Boroday

Posted on April 13, 2012

Page 1 of 2

Reported By Linda M. Jagiela, for LCT Magazine

FORT LAUDERDALE, Fla. — More than 200 limousine industry friends, relatives and associates gathered Thursday, April 12, at Calvary Chapel Fort Lauderdale to celebrate the life of South Florida operator and industry leader, Carla Boroday. The Thursday evening memorial service brought mourners from around the nation, who shared memories of Carla. She died on April 3 at the age of 66 from post-surgical complications.


Carla, the co-owner, founder and president of Associated Limousine Services Inc. and president of the Florida Limousine Association, was eulogized by industry friends who knew her best. Michael Fogarty of Tristar Worldwide Chauffeur Services told of his close friendship with Carla and the Boroday family. He explained that what started as a business connection quickly grew into a mutual friendship among his family and the Borodays. He laughed when he told how Carla would chastise him for not bringing family photos to industry events. Fogarty remembered a particular industry dinner where the group shared a five liter jug of wine.  When it was finished, Carla asked to take it home to replace it for the next dinner. He mused on how she managed not only to get it in her suitcase, but also through security at the airport which gave the crowd a knowing chuckle.

Catherine Chaulet of Boston Coach explained that Carla was one of the first women she met when she entered the industry. As she became acquainted with a male- dominated industry at an event, she saw this beautiful woman with high heeled shoes and a mini skirt. She said she thought to herself, “Wow, I can fit into this industry too.”  They became fast friends. She shared how she and Carla would speak in French so that they could laugh over raunchy jokes without others knowing.

Family friend Jim Armstrong explained that Carla’s life was truly a celebration. He encouraged everyone to rely on their memories with Carla to get them through this challenging time. He described Carla as a fighter who not only fought cancer four times but took on many industry battles. Jim’s wife and Carla shared a bond with their battles with cancer. The two would conspire, planning future trips to Italy and Greece for the two couples. Unfortunately, they never materialized.

The eulogizers all described Carla as a woman who loved her family and loved life.

NLA President Diane Forgy, like others before her, was overwhelmed with emotion when she explained how Carla made everyone she knew part of her family. She said that the loss we will all feel is immeasurable. Diane remembered being a newbie on the NLA board with Carla who served two terms. She spoke of the many late night calls they had discussing issues and forging a friendship. Forgy said Carla was always an opened minded industry leader who stood firm on her opinions but respected the opinions of others.

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