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Boroday was elected president of a newly reconstituted FLA in June 2010 after it absorbed the Florida Ground Transportation Association, an industry association she also had served as president. The FLA became the state’s limousine association in 2009 because the industry efforts in Florida and nationally were not coherent among the multiple associations throughout the state. The FLA now aims to present a united voice for all regions and their various issues.
While at the FGTA, Boroday became among the first industry leaders in 2008 to successfully fend off a move by Avis WeDriveU in Miami-Dade County to rent out vehicles and chauffeurs under separate companies, thereby avoiding chauffeured transportation regulations. That enabled the car rental agency to charge less than typical limousine service rates because it didn’t have to pay the costs of regulation, inspection, licenses, and insurance.
Boroday also served on the Miami-Dade County Limousine Advisory Group which advised county and elected officials on regulatory and traffic issues affecting limousine operators.
Boroday represented the Southeast Region on the NLA board of directors during two successive three-year terms from 2003-2009. She chaired or co-chaired the Association Liaison Committee for the entire time. Boroday also co-chaired the International, Membership and Scholarship Committees for one or more years each. She was NLA Secretary in 2004, and had been an association member since 1998.
In a statement Tuesday evening, NLA President Diane Forgy wrote: "Carla served on the NLA Board from 2003 – 2009, having been elected to two consecutive terms from the Southeast Region. She was energetic, enthusiastic and passionate about the industry, a friend to all and a warm and caring soul. Carla worked hard, spoke her mind and contributed greatly to the many issues and decisions that faced the board. She was a valuable voice and true activist in Washington D.C. during our many Day on the Hill events. It was in her heart to mentor, console and support so many in the industry. On behalf of the NLA Board and staff, and the many past board members who had the pleasure of serving with Carla, we express our sincere condolences to the Boroday family during this difficult time. We are all eternally grateful for her service to the NLA Board and the industry at large. We have all lost a dear friend and ally but are grateful that there is so much to celebrate in who she was and what she contributed to our lives. . . Personally, Carla and I started serving on the board together in 2003. We had our own bond, shared many special moments, heated discussions and great laughs. She was one of the sweetest and toughest ladies I know in this business. It is hard to imagine not seeing Carla again, but her spirit will always be present."
Boroday, who learned and spoke seven languages, was president and co-owner with husband Bob Boroday of Associated Limousine Services Inc. of Fort Lauderdale, a chauffeured transportation operation with a 50-plus vehicle fleet that primarily serves Florida’s heaviest populated metro area consisting of Miami-Dade, Broward and Palm Beach counties. Associated Limousine Services' structure and name evolved over the course of three decades from the purchases of several smaller regional limousine companies, Boroday explained to LCT during a visit to her company on Sept. 14, 2011.
Carla Boroday’s extensive career dates to the 1970s when she and her husband, Bob, started a limousine service in South Florida and became among the first operators to register for and purchase the limited legal permits needed to do business in much of the region.
During a visit with LCT following the LCT Leadership Summit in Miami Beach, Boroday and her son, Derrick, who works as a vice president/operations manager at the company, gave a tour of the classic and vintage vehicles housed in a warehouse next to their limousine company. It was apparent that the Boroday family’s love of vehicles extends well beyond black chauffeured vehicles; the warehouse is home to various versions of VW buses, Cadillac Eldorados, Chevrolet Corvettes, among others collected over the years by the family. As the mother of Derrick and a younger son, Adrian, both in their 30s, Carla fondly pointed to the teething marks left by her two then-young sons on the back of the front leather seats of a 1976 Cadillac Eldorado convertible the family drove at the time and has kept in mint condition.