CHERRY HILL, N.J. — Patricia Cowley has been appointed the new executive director for the Greater New Jersey Motorcoach Association (GNJMA) effective January 1, 2016.
Cowley has been involved in the related activities of the bus industry since the early 1990s. She worked for a commercial insurer managing transportation clients throughout the Mid-Atlantic region and the Midwest. Cowley also helped develop Motorcoach Partners with Integrity (MPI), an industry peer group, in which she serves as the group’s facilitator.
“During my involvement with MPI, I facilitated all aspects of group management," Cowley said. "My role is broad with both strategic and administrative components. I developed several cooperative purchasing programs for the group, including the purchase of fuel and other common supplies. From an educational value perspective, I have organized events for our members' safety leaders, drivers, mechanics, human resource personnel and the owners.”
As executive director of GNJMA, which represents some 50-plus motorcoach operators throughout the Garden State, Cowley will work with motorcoach operators and owners on matters of collective interest throughout the state. That includes working with industry associations, local, state and federal agencies, legislators, vendors, attractions, destinations and other entities to promote the welfare of the industry and its members.
“My initial primary goals are to increase awareness of the value of the association to New Jersey-based operators and to enhance some of the existing programs and processes for the benefits of the members, including working closer with motorcoach association in neighboring states on collective issues,” Cowley added.
Cowley said she also looks forward to recruiting additional members and enhancing communications to improve the overall value of membership.