People

NY Operators Share 9/11 Lessons That Work 10 Years Later

Posted on July 19, 2011

SUMMARY: Entrepreneurs who started new ventures soon after Sept. 11 — or who led businesses through that tumultuous time — learned powerful lessons about how to keep their companies going during an unthinkable crisis.

Put Employees First
Rosina Rubin and her husband, Jeff Rose, run a chauffeured transportation service, Attitude New York. As the company's revenue dropped 20% in the three months after Sept. 11, they did some soul-searching.

“Jeff looked at me and said, 'Is this our value to society: providing high-end ground transportation to the expense-account crowd?' “ she recounted in an email.

The couple soon concluded that beyond serving the customers in the backseats of the limos, the long-term survival and value of their business depends on keeping the drivers in the front seats as well as the support staff employed and satisfied. As the economy stagnated, the entrepreneurs made a commitment to not lay people off, but rather to eliminate waste.

The result: During the rebound, they had a full team to help them grow. They took the same approach after the recent financial crisis. Attitude New York, which had 50 employees in September 2001, now has 67.

Rest of Generation 9/11 business lessons article here.

Source: Crain's New York Business

View comments or post a comment on this story. (0 Comments)

More News

Industry Summit Hits Hard On What Matters Most

The annual leadership gathering along Miami Beach helps operators focus on the most productive approaches to business and life.

GCLA Plans Three Regional Meetings Next Month

The California trade group will host separate events targeted toward Los Angeles, Orange County, and San Francisco area members and operators.

Minority Operators Making Their Mark With B2B Benefits

The Minority Limousine Operators of America (MLOA) ramps up its recruitment drive and education programs.

California Operator Moves Up To Another High-Profile Company

Frank Casara brings 27 years of experience in many limo roles to a growing service in Orange and San Diego counties.

EmpireCLS Rehires Seth Marcus In Meetings/Events Role

The industry executive previously worked nine years with the company as executive vice president of sales and marketing.

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - May 2017 $12.95 Post International LCT Show Issue COVER STORY: * Best Operators of 2017: Their Winning Secrets Revealed * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close