NY Operators Share 9/11 Lessons That Work 10 Years Later

Posted on July 19, 2011

SUMMARY: Entrepreneurs who started new ventures soon after Sept. 11 — or who led businesses through that tumultuous time — learned powerful lessons about how to keep their companies going during an unthinkable crisis.

Put Employees First
Rosina Rubin and her husband, Jeff Rose, run a chauffeured transportation service, Attitude New York. As the company's revenue dropped 20% in the three months after Sept. 11, they did some soul-searching.

“Jeff looked at me and said, 'Is this our value to society: providing high-end ground transportation to the expense-account crowd?' “ she recounted in an email.

The couple soon concluded that beyond serving the customers in the backseats of the limos, the long-term survival and value of their business depends on keeping the drivers in the front seats as well as the support staff employed and satisfied. As the economy stagnated, the entrepreneurs made a commitment to not lay people off, but rather to eliminate waste.

The result: During the rebound, they had a full team to help them grow. They took the same approach after the recent financial crisis. Attitude New York, which had 50 employees in September 2001, now has 67.

Rest of Generation 9/11 business lessons article here.

Source: Crain's New York Business

View comments or post a comment on this story. (0 Comments)

More News

Services Set for Industry Veteran John M. Greene

The CEO of ETS International died after being struck by a vehicle in Cape Cod, Mass., Saturday, Oct. 22.

Johnny Greene Killed in Traffic Accident

Noted industry veteran founded ETS International

New York Operator Sees Payoff Bringing Staff To LCT East

Legends Limousines’ CEO Robert Xavier says trade shows spur staff to ‘think outside the box.’

Last Chance! People’s Choice Awards Close Out Oct. 14

Help celebrate the best operators in the industry by suggesting who you think has done something extraordinary.

Trump Taj Mahal Closes For Good On Oct. 10

Historical footnote: Once a grand and gaudy monument to the Trump brand, the casino-hotel had a presence in the limousine industry.

See More News

Facebook Comments ()

Comments (0)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - October 2016 $12.95 COVER STORY: * Leverage Tech To Levitate Your Operations * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close