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GREAT LIMO RACE Operators Embrace New Goals

Posted on March 16, 2011 by LCT Staff - Also by this author - About the author

LCT's 18-month long business race among five upstart operators is in its final six months. See the latest updates from Georgia, Ric, Becky, Debbie and Brad.

TORRANCE, Calif. -- The five operators competing in LCT's first-ever slow-motion "Limo Race" recently posted reports on their companies on the LCT GREAT LIMO RACE BLOG.

Race watchers also can see the sequential progress of each contestant, with all of their blog posts dated in reverse chronological order.

The Limo Racers were selected in January 2010 at the International LCT Show in Las Vegas from a pool of new operators for the 18-month journey that chronicles the ups and downs of growing a new business in the chauffeured transportation industry.

LCT contributing editor Jim Luff is the referee, and will lead the final assessment of the Racers around July 31 to see whose business grew the most in revenues, clients, and overall innovation in operations and marketing.

Click on Limo Racers below. Blog readers are welcome to post comments and advice.

BECKY LARAMEE

RIC GARZA

DEBBIE TALBOTT

GEORGIA BERG

BRAD GREGORY

-- Martin Romjue, LCT editor

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