ABOUT PHOTO: Robert Hamilton Sr. and Jr. see a younger, entry-level corporate clientele interested in upscale rides.
SUMMARY: A family business observes how the industry has changed during the last three decades, with limousines becoming more exotic and outrageous.
LENOX TOWNSHIP, Mich. — Catching a ride in style has changed since 1984.
“Back then, you’d see a limousine and say, ‘There goes the president,’” said Robert Hamilton Sr., who used to shuttle customers to the airport as a part-time limousine owner and driver during his lunch breaks as a car audio installer.
Today, Lenox Township-based SATISFACTION LIMOUSINES is more than a full-time business for Robert Hamilton Sr. and his wife, Maria, who now have four stretch sedans, two stretch SUVs, three party buses and two tour coaches.
As the corporate world has moved from hiring limousines for its top executives, it’s now the younger, entry-level corporate types who rent upscale rides.
“The drunken driving laws have really corralled the younger generation to rent limos,” said Robert Hamilton Jr., who was born the year his father started the business.
“They’re a lot more affordable than people realize, especially when there are 18 people that pool their money together for a party bus or limo for the night,” he said.
The demand for outrageous and exotic stretch vehicles has also changed the business, making stretch sedans as rare as they were in 1984.
“The level of exotic has gotten out of control,” Robert Hamilton Jr. said. “There’s so much out there that it’s hard to keep up. We get calls all the time from people asking for stretch Lamborghinis and Ford F-150s.”
SATISFACTION LIMOUSINES ARTICLE
Source: The Oakland Press (Michigan)