The five operators participating in LCT’s Great Limo Race hit their stride this summer despite uncertainties and challenges.
All economics may be local, as five limousine operators are proving this summer.
And talk of the death of the stretch looks a bit premature.
Despite the economic uncertainties, the industry can take heart from the bookings of stretch limousines and the evergreen market for brides and brides-to-be among the LCT Limo-Racers.
LCT’s Great Limo Race started in January at the International LCT Show in Las Vegas and continues through July 2011, giving five relatively new limousine operators 18 months to see who survives the strongest.
There are continuing updates in reverse chronological order at a blog dedicated to the race: LCT GREAT LIMO RACE BLOG
You also can check out the progress of individual contestants, who each have their own link on the blog:
— Martin Romjue, LCT editor