People

Innovator or Dinosaur: Which Is Your Company?

Posted on April 29, 2009 by LCT Staff - Also by this author - About the author

Question: What do the items on this list have in common? 8-track tapes, party lines, telexes, portable CD players, VHS players, Beta Max, car cigarette lighters, rotary telephones, telephone books, Fuller Brush men, black and white television, Atari

Answer: They were all great ideas when they were created but are now extinct or about to become extinct as they are replaced with today’s great ideas.

Is your company moving along the path of extinction? Take a look at your service and see if you can predict the future replacement for your service. What will it be? How will you avoid the commoditization of the luxury transportation industry? How will you stay on the cutting edge? Innovators create markets for their products and services that may not have ever existed before.

Innovator Spotlight: Regal Limousine Service, Kitchen Tours

Chambers of commerce feature home tours in areas nationwide. People open their homes to the public on a certain date for charities who charge tourists admission to traipse through their homes. Typically, the tour includes admission and bus transportation. Some will provide a sit down or box lunch.

These tours are extremely popular with high-end homeowners who enjoy the day out while seeing up close and personal how their peers live. These events get a great deal of press since they combine charity purposes with peeks at the homestyles of the rich and famous.

A new twist on the home tour is the kitchen tour. Kitchen renovations are the most costly in a home. This Saturday, Regal Limousine of North Hampton, N.H., will be transporting attendees to the 17th annual Music Hall Kitchen Tour in Portsmouth in grand style. Attendees have the option of going to the event in limousines at a discounted rate.

For Regal, its vehicles will be out at an off-peak time. Regal has created demand for its service which would not otherwise have been there. Additionally, it receives cooperative press about the event, which also creates a great deal of good will for the company. Overall it is a win/win for Regal. Even if they don’t book one car for the event, the press is alone worth it.

Wayne Cipullo, general manager of Regal Limousine, believes that these events have many benefits. “We look forward to participating in local events like the Music Hall Kitchen Tour. It allows us to put our vehicles on the road during off peak hours, support our community, and increase our exposure to our market,” Cipullo says.

Is your company among the innovators or the dinosaurs?

Tell Linda Moore by e-mailing her at [email protected]

Source: Linda Moore, LCT Magazine

View comments or post a comment on this story. (0 Comments)

More News

Reston Limousine Hires New Marketing Manager

Anna Wilkinson will spearhead several new projects to grow the Washington, D.C.-area company's outreach and public profile.

BusCon 2017 Has Plenty To Offer Limo And Bus Operators

If you're running a chauffeured transportation or motorcoach service, then you'll find more helpful resources at this year's expo.

Nominate Now (Yourself?) For People's Choice Awards

The awards at LCT East is your chance to be recognized by the industry for being an innovator, entrepreneur, or humanitarian.

Operators Air Out A List Of Leading Concerns

The Greater California Livery Association deployed a new format that got members talking about challenges and problems.

Lindsey Limousine Wins “Best Limousine Company”

The growing Hartford, Conn. operation scores No. 1 on two noteworthy local business lists.

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - July 2017 $12.95 COVER STORY: * Why These Titans Work So Hard to Give it Away * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close