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North Carolina Operator Sells Company, Seeks Next Move

Posted on October 2, 2014

Ever the classy and gracious Southern lady, who often wore her preferred shade of royal blue, Carrie Peele cut an elegant style in the limousine industry that matched the name and marketing approach of her company, Blue Diamond. (Photo by Triangle Business Journal)
Ever the classy and gracious Southern lady, who often wore her preferred shade of royal blue, Carrie Peele cut an elegant style in the limousine industry that matched the name and marketing approach of her company, Blue Diamond. (Photo by Triangle Business Journal)

RALEIGH, N.C. -- Twenty-five years ago, a divorce left Carrie Peele with three credit cards and a cash deficit.

So, Peele charged $15,000 and bought her first limousine. That’s how Blue Diamond Worldwide Transportation, a Raleigh-based limousine service, was born.

Triangle Business Journal article here

LCT article by Carrie Peele: Power Lunch In Pink

LCT Q&A w/ Carrie Peele: Operator Details Biz Dynamics of Pink Limos

View comments or post a comment on this story. (1 Comment)

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