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LAS VEGAS -- Attending the 2014 International LCT Show offers many opportunities for meeting new people, learning about new products, collecting lots of “swag,” and possibly purchasing a new vehicle at special show pricing. Dealing with so much take-home value can be overwhelming. Use this handy guide to process it all.
By far the largest amount of data you will be taking home from a show is new contact information. The ILCT Show has so many networking opportunities that you are bound to meet new connections that you will want to hold on to for future use. These include fellow operators that you may need to farm work to someday or you may want to make sure they farm work to you in the future. There are vendors that you might be interested in communicating with down the road such as insurance brokers or vehicle maintenance suppliers. You can go home and stash the numerous business cards in a drawer and receive no benefit at all or you can get to work right away to categorize your contacts.
A simple way to make the process easier is to write notes and codes on business cards as you receive them. Carry a fine point Sharpie to write on the glossy cards. Jot down a code such as “A” for potential affiliates or “V” for potential vendors. You might add “F” if you promised a follow-up call. Coding the business cards at the Show will make it easier for you to delegate processing to your staff.
Use this simple coding system to write on business cards received at trade shows:
A - AFFILIATE Operator
C - Coachbuilder
F - Follow-Up Needed
K - Keep in Touch
V - Vendor