Alan Fisher, London Livery, Ltd., New Orleans, LA & Atlanta, GA

Posted on February 1, 1994 by LCT Staff - Also by this author

In Business: Since 1980

Fleet:19 vehicles in New Orleans, including 10 limousines, 4 sedans, 5 minibuses 7 vehicles in Atlanta, including 3 limousines, 3 sedans, 1 minibus .

Number of Chauffeurs: 15 full time,25 part time in New Orleans 6 full time, 9 part time in Atlanta. All employees.

Benefits Offered: Health insurance and incentive programs Any chauffeur who has not gotten in a accident or gotten a ticket in the past year gets an incentive trip for two. Past trip winner have gone to Hawaii, Acapulco, and Puerto Vallerta.

Business Breakdown: 85% corporate. 10% personal, 5% weddings/proms 15% of total corporate business is generated by networking.

Average Orders Per Day: 36

Average Daily Revenue: $4,500

Why Atlanta: London Livery opened in Atlanta on October 19, 1993. “My brother Marvin and I had been looking at the Atlanta market for the past two years New Orleans is a fairly stagnant market. The new casinos should bring some growth, but the town just doesn’t offer enough opportunities—personally or professionally. Of the Fortune 500companies, 420; are located m Atlanta. We wanted the chance to offer our quality of service in another market. We are currently only servicing our existing clientele So far, we haven’t needed to advertise. We have a good, loyal following who use both operations when travelling on business, etc.”

Innovative Program: Fisher uses a ‘Mystery Driver’ program to monitor the quality of his chauffeurs Instead of giving away free trips to hotel employees and others, he has the person give something in return. “The passenger has to fill out a two-page form. It has very detailed questions They do take the time to fill it out It helps educate the consumer on what to look for in a chauffeur, such as does he keep his hands at the 10 and 2 O’clock, positions on the wheel? A new chauffeur will get reviewed several, times in the first month of employment We also give clients comment cards to fill out We use those to gauge who to evaluate No one is immune.”

Fisher’s Fight: “The NLA spends too much time and money lighting the government on the independent contractor issue and didn’t put that same energy into the Gas Guzzler battle. My biggest complaint though, is that we aren’t spending enough resources to educate members of the industry on how to make a decent living.” 

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