Operator Profile: Jason Starr

Posted on December 1, 1998 by LCT Staff

Jason Starr, Starr Limo-Scene (Hooksett, NH)

In Business: 5 years

Fleet: 5 stretches and 3 sedans

Employees: 18 chauffeurs, 2 car washers, and 4 office staff

Keys for Success: “Attitude, integrity, and excellence. This is our motto and this is the way we try to service all of our customers. There is such a lack of all three in the business world today, especially in the service business. We spend extra time answering customer questions, instead of just providing a price and going to the next call. You have to be genuinely nice to every person who calls. Customers frequently tell us that we are not the lowest-priced company, but we are the nicest on the phone. My excellent staff is a key. Integrity? Not many businesses truly practice and incorporate this into their day-to-day activities. Our company is not perfect. However, we constantly strive for excellence in our business.”

Company’s Role in Improving the Limousine Industry: “I think our industry has a reputation for tardiness Therefore, we are the only company in New Hampshire to offer the customer 100 percent guaranteed on time service or the next transfer is free. It’s also vital to have clean vehicles that are in perfect working order, as well as vehicles that are mechanically sound. We will not send a car out if it has a dent or is substandard. Additionally, our company has completed the Chauffeured Transportation Certification Program. We are now ‘safety certified’ and our chauffeurs are ‘gold’ level certified. I think this is a wonderful program because it helps promote a professional image for both the company and the industry.”

Chauffeur Management: “Chauffeurs are the backbone of our company. Without their professionalism all other facets of the company are useless. We provide each manager with a solid foundation to work from, including job descriptions, training, and appropriate equipment. We give our employees a significant amount of freedom so they feel independent. Conscientious employees really shine in this system and they represent us well.”

Starr’s Stance: “We have set up a system that works and allows for future expansion. Telephone techniques, booking procedures, assignment of work, dispatching, vehicle preparation, job execution, and final completion must all be systematic and effective. If a sound system is in place, employees should be able to quickly learn and adapt to any job. We have implemented a turnkey operation, which makes our service familiar to the customer. This philosophy is also a key in maintaining a reputation of integrity and professionalism. Much of our work comes from word of mouth, which is the best and least expensive form of marketing. However, it takes a maximum effort on a daily basis. Our goal is to never have our work ethic questioned by our customers.”

View comments or post a comment on this story. (0 Comments)

More News

Services Set for Industry Veteran John M. Greene

The CEO of ETS International died after being struck by a vehicle in Cape Cod, Mass., Saturday, Oct. 22.

Johnny Greene Killed in Traffic Accident

Noted industry veteran founded ETS International

New York Operator Sees Payoff Bringing Staff To LCT East

Legends Limousines’ CEO Robert Xavier says trade shows spur staff to ‘think outside the box.’

Last Chance! People’s Choice Awards Close Out Oct. 14

Help celebrate the best operators in the industry by suggesting who you think has done something extraordinary.

Trump Taj Mahal Closes For Good On Oct. 10

Historical footnote: Once a grand and gaudy monument to the Trump brand, the casino-hotel had a presence in the limousine industry.

See More News

Facebook Comments ()

Comments (0)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - October 2016 $12.95 COVER STORY: * Leverage Tech To Levitate Your Operations * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close