Operator Profile: Gary Bauer Bauer’s Limousine & Transportation Service (San Francisco, CA)
In Business: 7 years
Fleet: 7 stretches, 3 sedans, 3 luxury coaches, 2 buses, and 1 cable car.
Number of Chauffeurs: 24
Benefits Offered: Medical benefits for full-time employees, Chauffeur of the Month/Year awards, Anti-terrorist training course; and various incentive awards.
Business Breakdown: 60% corporate, 30% celebrity/social, 10% airport.
Doing Large Moves: “As our business and fleet have expanded, we have gained extensive experience in coordinating large moves. We understand the need for flexibility and logistics planning that is necessary when working with large groups. We also rely on surrounding companies, working closely together as team players.”
Chauffeur Management: “There are many ‘drivers’ in this industry. However, good ‘chauffeurs’ are extremely hard to find. We spend a great deal of time screening, interviewing, and training our people. Our objective is to develop an experienced and professional staff. They must be friendly, work well under pressure, be flexible, have a good knowledge of the area, and enjoy the job enough to put forth the extra effort needed that will separate our company from the rest. The best chauffeurs understand that spending a few dollars out of their own pocket for little extras will have long-term benefits.”
Key Industry Issues: Unlicensed/uninsured operators undercutting legitimate business. Large staff turnover due to stress and burnout Maintenance/overhead costs vs. pricing.
Bauer Talk: “Limousine & Chauffeur Magazine has become an important tool in our training program The publication also does a great job of keeping my company abreast of the latest developments within the industry.”