Operator Profile: The Starr Family, A-1 Limousine (Princeton, NJ)

Posted on February 1, 1996 by LCT Staff - Also by this author

In Business: 32 years

Fleet: 40 stretches, 173 sedan, 9 vans, 4 buses, and 6 motor coaches

Number of Chauffeurs: 242

Benefits Offered to Full-Time Employees: Medical insurance with a prescription plan, 401k, 125 deferred medical benefit, dental insurance, $10,000 life insurance policy, credit union, paid vacations, six paid holidays, personal days, incentive awards.

Business Breakdown: 90 percent corporate, 3 percent weddings, 3 percent wait & returns, 2 percent celebrity, 2 percent local.

Keys for Success: “We were at the right place at the right time. There was a significant corporate opportunity when we came to Princeton. The company aggressively pursued this opportunity. We hired the right people, purchased a diverse fleet of vehicles, and continue to replace high mileage vehicles every three years. Above all, it is our objective to treat each customer as if they were the only one.”

Doing Large Moves: “Large group movements have become our specialty. We handle 100 to 300 passenger groups daily. A-1 Limousine employs on-site dispatchers, coordinators, greeters, and customer representatives to properly implement this work.”

Chauffeur Management: “All chauffeurs must be 21 years of age or older, have a CDL, a good grasp of the English language, a good sense of direction, and be service oriented.”

Key Industry Issues: “Operators are forced to be over licensed and over regulated. An operator who is properly licensed has so much more overhead than a small operator who does not obtain permits and licenses. A-1 Limousine is licensed by the ICC, NJ DOT, PA PUC, ABC, and local municipalities.”

Shining Starr: “Customer service has got to be the number one priority. Communication is vital. Utilize the technology that is available to you. It is very important to have a proven maintenance program and always periodically replace high mileage vehicles.”

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