Operator Profile: Michele Rossi, Admiral Limousines (Denver, CO)

Posted on December 1, 1997 by LCT Staff - Also by this author

In Business: 6 years

Fleet: 7 stretches and 6 sedans.

Employee: 16 chauffeurs and 7 office staff

Keys for Success: “We focus on providing our corporate clients with service that is tailored to meet their individual requirements. For other customers, we focus on offering a complete package of options to make special occasions memorable. I always like to say, ‘You dream it – we make it happen.’ We offer 24-hour service seven days a week.”

Benefits Offered to Employees: “After 90 days we offer dental and medical plans, a 401 (k) program, family counseling, and credit union services. We honor our employees with service awards after one year of continuous service. I try to create a team atmosphere with frequent contests and promotions where employees can win dinners, vacations, and other special packages.”

Company’s Role in Improving the Limousine Industry: “Admiral has recently taken a more visible role in the limousine industry. This year I was elected to serve on the National Limousine Association’s (NLA) Board of Directors. Recently, I’ve been working on revamping the credit card charge-back policies with American Express and looking at ways to reduce telecommunication charges for all members of the NLA. I’m currently the chairperson for the NLA dinner and charity auction that will be held at the LCT Show March 15-17, 1998 at the MGM Grand in Las Vegas.”

Chauffeur Management: “Our chauffeurs undergo extensive training through a proprietary program that we believe is the best anywhere. New candidates must undergo both classroom and field training before they are designated as chauffeurs. The training includes safety, area knowledge, dress policies, and other customer service orientation. Chauffeurs must complete periodic refresher courses. We also solicit customer feedback so our chauffeurs are able to continually improve.”

Rossi’s Objective: “I plan to continually expand Admiral Limousine to serve our growing corporate client base. The great economic climate surrounding Denver has resulted in more corporations relocating to this area and greater activity from our existing corporate client base. We already have more new limousines on order and are adding chauffeurs and office staff, as well. We are known for our relentless focus on customer service. That will continue to separate us from our competition.”

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