A Time of Thanks

Posted on December 1, 2002 by Sara Eastwood-McLean, LCT Publisher

As we bring this year to a close, I’d like to take this opportunity to say thank you to all of you, our valued readers, for your unwavering support in what has been one tough year. Talk about being caught in the “perfect storm?” First the recession took it licks on us, then our embattled industry suffered a severe insurance crisis and BAM! September 11 brought things to an almost stand-still. LCT has felt the effects of these tough times right along with you. We’ve had to cut costs everywhere. Just like most of you, we’ve worked harder for less as we watch years of revenue gains simply go away.

Someone e-mailed me that, “Tough times don’t last but tough people do.” Well stated, don’t you think? What makes limousine industry professionals endure is something I’ve always found fascinating. It’s called grit. It’s determination. It’s a calling. For most of the people I’ve spoken to, rather than fold up their tents, this economic setback has only hardened their fierce desire to succeed. They set about the cards they were dealt as if this is all part of a bigger challenge. There’s a lot of that old fashioned pioneering spirit found among this crowd. I find it both remarkable and extremely inspiring.

Looking back over the past 12 months, I hope you see that there have been many lessons learned. We’ve learned to live with less, we’ve learned the importance of saving for a rainy day and, importantly, we now know that what goes up really does come down. It’s in difficult times that we’re reminded that what is most important are our relationships. They transcend from staff and clients to friends and family. Look around at all of the people in your life today. The ones who had to deal with you at your worst at the office, the customers who stayed loyal when the temptation was everywhere to go for the low-bid work. Take a hard look at your friends and family members that listened to your ongoing vent session or waited outside your “cave” or tolerated your longer than normal work hours. Do something nice for them at this time of year like a simple note of acknowledgement for believing in you and your business.

Along those lines, I too would like to extend a heartfelt thanks to everyone, including our subscribers, our advertisers, and my trusty staff. Unfortunately, to personalize all of these would require me to draft over 10,000 thank yous, which would just about do this old computer in. So, I hope this editorial will be enough.

The best of the holiday season to you and yours.


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